004 — Founders, You Only Need To Be An Expert In Your Own Product! Marketing B2B SaaS With Chief Studio podcast

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The trick to powerful public speaking | Lawrence Bernstein 17:27

20 weeks ago17:27

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

Marketing B2B SaaS with Chief Studio « »
004 — Founders, You Only Need to Be an Expert in Your Own Product!

about a year ago 6:15

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Content provided by Chief Studio and Sophie Oxley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chief Studio and Sophie Oxley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.

… continue reading

6 episodes

#Business #Marketing #Chief Studio #Sophie Oxley #B2B Marketing #SaaS Marketing #Product Marketing #Marketing Agency #Marketing Consultant

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004 — Founders, You Only Need to Be an Expert in Your Own Product!

Marketing B2B SaaS with Chief Studio

published about a year ago

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MP3•Episode home

Content provided by Chief Studio and Sophie Oxley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chief Studio and Sophie Oxley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.

… continue reading

6 episodes

#Business #Marketing #Chief Studio #Sophie Oxley #B2B Marketing #SaaS Marketing #Product Marketing #Marketing Agency #Marketing Consultant

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Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio podcast artwork

1
006 — Why You Need to Write Great Nurture Emails in PLG Strategy 12:44

6 weeks ago12:44

12:44

Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions are stalling, this is what you need to hear.…

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Marketing B2B SaaS with Chief Studio

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1
005 — Why Don’t B2B Marketers Talk About Joy? 8:31

6 weeks ago8:31

8:31

Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users feel capable to clearing frustrating blockers, we talk about the real impact of making work feel a little better.…

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Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio podcast artwork

1
004 — Founders, You Only Need to Be an Expert in Your Own Product! 6:15

7 weeks ago6:15

6:15

Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.…

M

Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio podcast artwork

1
003 — Is AI Ruining Words? 14:36

7 weeks ago14:36

14:36

In this episode, we talk about how AI is changing the way we use language in marketing and why so much content is starting to sound the same. We cover how AI tools pick up and amplify vague, overused words, why that’s a problem for B2B brands, and why keeping your writing clear, human, and deliberate matters more than ever.…

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Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio podcast artwork

1
002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy 9:59

8 weeks ago9:59

9:59

In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else’s ecosystem, this episode lays out a clear and realistic way to do that.…

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Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio podcast artwork

1
001 — How to Set Your Marketing Budget Using Revenue and Market Size as a Yardstick 11:51

8 weeks ago11:51

11:51

In this episode, we talk about how to approach your marketing budget if you’re building a B2B SaaS company. We cover why $10K MRR is an important point to start investing in marketing, how different types of markets (niche, vertical, horizontal, and others) change what you might spend, and why a percentage of investable cash often makes more sense than a fixed number.…

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