The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Similar to MarTech Podcast ™ // Marketing + Technology = Business Growth
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Grown-Up Stuff: How to Adult
Taxes, Voting, Recycling—oh my! After navigating this jungle of grown-up responsibilities together, we're taking a quick summer breather to recharge our adulting batteries. But before we temporarily hang up our responsible pants, join us for this special episode packed with our favorite kernels of wisdom from the season so far AND get an exclusive preview of the fresh adulting adventures awaiting you when Grown-Up Stuff returns in late summer! Think of this episode as your adulting victory lap—complete with confetti and zero paperwork required! See omnystudio.com/listener for privacy information.…
How AI orchestration will shape the next wave of software innovation
Manage episode 486414859 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can transform marketing workflows by automating repetitive tasks while augmenting human creativity rather than replacing it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2303 episodes
How AI orchestration will shape the next wave of software innovation
MarTech Podcast ™ // Marketing + Technology = Business Growth
ShareManage episode 486414859 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can transform marketing workflows by automating repetitive tasks while augmenting human creativity rather than replacing it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2303 episodes
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MarTech Podcast ™ // Marketing + Technology = Business Growth
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against the Grain" podcast for practical implementation strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 How Marketing Leaders Must Evolve for Agentic AI 4:28
4:28 
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Play Later Play Later Lists Like LikedAI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Game plan for integrating AI into contextual targeting campaigns 3:51
3:51 Play Later Play Later Lists Like Liked3:51
Play Later Play Later Lists Like LikedContextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy. Show Notes Connect With: Kerel Cooper: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Arguing against the effectiveness of AI in contextual advertising 3:57
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Play Later Play Later Lists Like LikedAI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes Connect With: Kerel Cooper: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Investing more in AI for contextual ad creation vs in human-created media for ads 3:54
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Play Later Play Later Lists Like LikedAI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show Notes Connect With: Kerel Cooper: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Contextual targeting more important than cookie-based targeting? 4:20
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Play Later Play Later Lists Like LikedCookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape. Show Notes Connect With: Kerel Cooper: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes CHAPTERS : 00:15: History of Contextual Targeting 02:18: Contextual vs. Cookie Targeting 04:22: Expanding Audience Reach 07:12: AI-Powered Content Analysis 09:35: Right Person, Right Time 11:42: Live Event Targeting Trends 14:10: Marketing During Uncertainty CONNECT: Kerel Cooper: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter AI-Powered Contextual Ad Targeting: The Evolution of Smarter Advertising In today's privacy-conscious digital landscape, contextual advertising is experiencing a renaissance. Kerel Cooper, Chief Marketing Officer at GumGum, joins the podcast to explain how contextual targeting has evolved from basic URL-based approaches to sophisticated AI-powered systems that understand content at a deeper level. With over 20 years of digital media experience, Cooper provides valuable insights into how GumGum's contextual-first digital advertising platform helps brands deliver relevant messages without relying on personal data. The Evolution of Contextual Advertising Contextual advertising has transformed dramatically since its early days. "Originally, contextual advertising was all about targeting based on the URL, maybe doing some targeting based on keywords," explains Cooper. "If you were at domain.com/autos, we were targeting you in the auto section and you became an auto intender." Today's contextual advertising is far more sophisticated, using AI to analyze entire pages of text, audio files, and videos frame-by-frame to understand content in its proper context and determine consumer mindset. Beyond Basic Domain Targeting Modern contextual advertising goes beyond simply matching ads to domain categories. GumGum's technology can analyze the emotional state of users based on the content they're consuming and make intelligent assumptions about their interests. For example, a recent case study with Mars pet care products demonstrated how contextual targeting could expand reach beyond obvious pet-related content. By using GumGum's "Mindset Graph," Mars discovered that their target audiences (heavy dog food buyers, new puppy parents) also consumed content in categories like home and garden, food and drink, and travel – resulting in an 89% higher view-through rate compared to their standard targeting approaches. The AI Advantage in Contextual Targeting AI is at the heart of modern contextual advertising's effectiveness. GumGum's technology uses artificial intelligence to understand the entire content of articles, audio files, and videos, then determines the likely mindset of consumers engaging with that content. This allows for delivering not just the right brand message, but delivering it when consumers are in the optimal mindset to engage with it. As Cooper notes, "You can deliver ads anywhere, you can buy impressions anywhere, but that doesn't mean that they're meaningful." The Right Person, Right Place, Right Time The key to effective contextual advertising is understanding when consumers are in the right mindset to receive your message. While no targeting method is perfect, GumGum's technology optimizes throughout campaigns to improve performance. The system can even adapt to real-time events and emotional states – for example, delivering different messages to fans of wi ing versus losing sports teams during a championship game, with perhaps "champagne ads for the wi ers and whiskey ads for the losers." Why Marketers Are Embracing Contextual Advertising With 72% of marketers now using contextual advertising, it's clear this approach is gaining momentum. This growth stems from several factors: increasing privacy regulations limiting cookie-based targeting, marketers seeking to build emotional co ections with consumers, and the improved effectiveness of AI-powered contextual solutions. Cooper advises that regardless of economic uncertainty, "the worst thing that you could do is kill off budgets, pull back from marketing." Instead, marketers should leverage tools like contextual advertising that can reach consumers more efficiently and effectively. Conclusion As third-party cookies fade away and privacy concerns mount, contextual advertising offers marketers a powerful alternative that doesn't rely on personal data. The evolution from simple domain targeting to sophisticated AI-powered content analysis has transformed contextual advertising into a highly effective approach for reaching consumers in the right mindset. By understanding not just what content people are consuming but the context and emotional state in which they're consuming it, marketers can deliver more meaningful, relevant messages that resonate with their audience and drive better results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy 4:21
4:21 Play Later Play Later Lists Like Liked4:21
Play Later Play Later Lists Like LikedDemand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets 4:49
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Play Later Play Later Lists Like LikedPerformance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 CMOs brutal truth to describe Content Marketing in one word 3:07
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Play Later Play Later Lists Like LikedContent marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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MarTech Podcast ™ // Marketing + Technology = Business Growth
1 Data-driven Creative Content Strategy that's transforming marketing 4:27
4:27 Play Later Play Later Lists Like Liked4:27
Play Later Play Later Lists Like LikedCreator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Similar to MarTech Podcast ™ // Marketing + Technology = Business Growth
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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continue reading
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…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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continue reading
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