How to Create Your First Lead Magnet

My Tog Blog About Awesome Content Creation

#Arts #Tim (Mytogblog #Content Creation #Content Creators #Social Media Strategies #Social Media Tips

40:34

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

2 years ago 10:07

MP3•Episode home

If you haven't yet started to create an email list as a content creator, you might want to consider doing that sooner rather than later.
An email list is often a cornerstone for a content creator business. It is your connection to the "warmest leads" your audience; that subset of your audience that's most likely to follow you on social media, engage with your content, and "buy your stuff." That's why the conversion rate for sales via email lists tends to be much higher than that of a creator's social content.
One of the best ways to build an email list is by having a lead magnet, which is a free or low-priced product or service that provides value for a member of your audience in exchange for their contact information (and sometimes a small fee).
This may sound great in principle, but there are so many questions that need to be answered. How do you get started? What kind of lead magnet should you create? What vehicle can you use to distribute the lead magnet and collect those email addresses? What results can you expect and how do you build on those? Tune in to find out, because those are the topics of this episode.
Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.
Did you notice the improved audio quality of this episode? That's thanks to my editor Mazil (@marschok98). You can check out his services on Fiverr.
If you want to see my current lead magnets, you can check those out on my Freebies page.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Chapters

1. Introduction (00:00:00)

2. Moving Past Indecision (00:02:47)

3. Deciding What Lead Magnet to Create (00:04:11)

4. Selecting a Distribution System (00:05:49)

5. Iterating and Improving Your Lead Magnets (00:07:19)

6. Conclusion (00:08:23)

36 episodes

How to Create Your First Lead Magnet

My Tog Blog About Awesome Content Creation

published 2 years ago

MP3•Episode home

Chapters

1. Introduction (00:00:00)

2. Moving Past Indecision (00:02:47)

3. Deciding What Lead Magnet to Create (00:04:11)

4. Selecting a Distribution System (00:05:49)

5. Iterating and Improving Your Lead Magnets (00:07:19)

6. Conclusion (00:08:23)

36 episodes

#Arts #Tim (Mytogblog #Content Creation #Content Creators #Social Media Strategies #Social Media Tips

All episodes

My Tog Blog About Awesome Content Creation

1
Trends to Grow Your Brand on Social Media in 2025, with Stephen Jackson 58:16

2 days ago58:16

58:16

✨ Explore the latest social media trends to grow and monetize your brand in 2025! 📈 Thanks to Riverside.fm for sponsoring this episode. It's the tool I use for all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, I sit down with Stephen Jackson, Vice President of Partnerships and Creative Director at Moosylvania. Stephen shares insights from his 17+ years of industry experience, including working with high-profile brands and seeing the evolution of social media as a key marketing channel. The conversation covers practical tips for creators, from measuring ROI to creating relatable content, and highlights the role of community building in achieving success. Tune in for actionable strategies and expert advice to elevate your content creation game! Want to get in touch with Stephen Jackson? You can connect with him on LinkedIn or at Moosylvania . You can also follow Moosylvania on Instagram . If you'd like to download a free copy of the Audience Growth Accelerator niche finder tool that I mentioned in this video, you can find it here . Just enter $0 as the price, and you can download it at no cost. You can also check out Episode 24 with Tiago Faria for more information on defining your customer avatar. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Secrets of a Luxury Brand Videographer, with Christian Schu 42:28

6 weeks ago42:28

42:28

Discover the secrets of a luxury brand videographer with Christian Schu! Thanks to Riverside.fm for sponsoring this episode. I use it to record all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.) Christian Schu is a videographer with over a decade of experience working with luxury brands and creating award-winning videos. He's created video content for the Mallorca Open (Women's Tennis Association), Bang & Olufsen, Tobias Beck, Naim, and the Sherton Grand (Hotel Dubai), and he's won awards at the Los Angles Film Awards, the Las Vegas Movie Awards, and the Paris Film Festival. In this episode, Christian shares how he transitioned from being an insurance broker to luxury brand videographer. He provides insights into building strong client relationships, the importance of storytelling in video creation, and overcoming challenges in filming high-quality content. Aspiring videographers and creators can learn valuable tips on growing their own content businesses. Tune in for an inspiring conversation filled with practical advice. If you'd like to get in touch with Christian Schu, you can connect with him via his website . Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
A Week in My Life as a Part-Time Content Creator, with Tips, Strategies, and Resources 24:39

10 weeks ago24:39

24:39

What if the key to being a successful content creator wasn't more time but a better strategy? Thanks to Riverside.fm for sponsoring this episode. I use this software for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, we go behind the scenes to a week in my life as a part-time content creator, breaking down the strategies and best practices I've developed over the years that allow me to produce this podcast and publish content across multiple social media channels. As an added challenge, I set myself the goal of recording most of the footage for this long-form video in the same week as I would produce and publish three short-form videos, share my usual photo content, and engage with my audience through replies and comments - all while maintaining my busy schedule as a full-time academic administrator. This setup allowed me to demonstrate some of my best tips around content planning, workflow, and strategy, along with the tools and resources I'm leveraging to make everything work for me most efficiently and effectively. Other Episode Links I also want to thank Popov Leather for allowing me to try one of their belts for this video. I really like it. If you want to get one, check out their website . Metricool, All-in-One Social Media Management Tool . Ginger Starr Borden, Instagram Stories templates , check Link-in-bio. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
My Merch Store Gets a Marketing Audit, with Grace Clemens 42:15

14 weeks ago42:15

42:15

Having a merch store is cool! Having one that gets traffic and sales is even cooler. Thanks to Riverside.fm for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out using this link . (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, Grace Clemens provides a digital marketing audit for my podcast merch store. Grace is a marketing professional with over 13 years of experience leading growth initiatives across various sectors, including managing digital strategies for projects such as the $100 million XPrize for Carbon Removal. She is currently the Founder and CEO of SCC Marketing, specializing in digital marketing audits that help eCommerce brands increase revenue and generate meaningful customer engagement. If you'd like to contact Grace Clemens, check out her website or LinkedIn . Other Episode Links: Please note that some of the links shared below are affiliate links. That means if you purchase through these links, I or my guest will receive a commission. Vexels Membership, My Teepublic Store, and Fiverr . Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Tips for Better Travel Photos from Pro Travel Photographer, Ralph Velasco 26:52

18 weeks ago26:52

26:52

Want to take better travel photos? 📷 Thanks to Riverside for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out here with a 15% discount using the code MyTogBlog. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, I interview Ralph Velasco, a professional travel photographer and tour organizer. We discuss Ralph's journey into travel photography, his favorite travel destinations, tips for taking better photos, and how to be a more mindful traveler. Ralph also shares his insights on balancing multiple business ventures and the future of travel photography in the age of AI. Video Links Our Sponsor, Riverside . Ralph's channel, The Continental Drifter . Ralph's book, The Intentional and Mindful Traveller . My Gear Recommendations . *As noted, some links in this episode are affiliate links, meaning I earn a commission if you purchase through any of these links. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Mastering Video Production in the Age of AI, With Jonathan Hayes 49:16

24 weeks ago49:16

49:16

What are the keys to mastering video production in the "Age of Artificial Intelligence (AI)"? Thanks to Riversidefm for sponsoring this episode. Try it out via this link with a 15% discount using the code MyTogBlog. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, I interview Jonathan Hayes , an award-winning video producer and Executive Video Director at Ammunition , founded by CEO Jemery Heilpern . We discuss: Jonathan's journey in video content creation, the importance of mentors and relationships, and the challenges of running a production company. We also delve into how Jonathan is leveraging AI technology to enhance creativity and streamline workflow, emphasizing the necessity of human input and ethical considerations. What comes through clearly is that while AI technology offers fresh opportunities for many creators, how AI is leveraged will determine the long-term viability of their approaches. The conversation provides valuable insights for aspiring video creators and editors on building a successful career in today's competitive media landscape. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Four Ways To Save Your Podcast Before It's Too Late! 25:09

30 weeks ago25:09

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Here's a scary statistic: most podcasts won't make it past episode 10. Thanks to Riverside.fm for sponsoring this episode. I used it to put together this episode using a multi-camera approach, which provides viewers with a more dynamic visual experience. You can try it out with a 15% discount using the code MyTogBlog via this link . (Note: This is an affiliate link, which means I earn a commission if you purchase using this link). Podcasting offers an excellent opportunity to establish credibility and forge a genuine connection with your audience as a content creator. However, it also can be one of the most challenging platforms for generating organic traffic and building momentum. So, after over two years and 25+ episodes, I'm sharing my best insights across the four critical pillars of a successful podcast. I hope these tips can empower you as a content creator and help you navigate the challenges of podcasting so your show can survive and thrive in 2025 and beyond. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
How to Make Your First $1 as an Affiliate Marketer, With Ileane Smith 58:33

38 weeks ago58:33

58:33

Would you like to earn your first $1 as an affiliate marketer? Thanks to Riverside.fm for sponsoring this episode. This is my "go-to" tool for recording and editing video and audio podcast interviews. Try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.) In this episode, I talk with Ileane Smith, who has worked with major brands, gained acceptance into the Amazon Influencer Program, increased her YouTube channel to over 12K subscribers, and accumulated over 15K followers on the X App - and did it all while being a part-time content creator. We discuss the differences between the Amazon Influencer program and the Amazon Associate program, the comparative benefits of the influencer and associates programs, and the various tools and platforms that content creators can use to monetize their channels. We also unveil a new marketing strategy that can help small channels create their first affiliate revenue stream. Other topics include balancing a full-time job with an influencer career, the pros and cons of affiliate marketing versus creating digital products, and some of our favorite social media platforms and features. Realistically, affiliate marketing probably won't result in "retirement money" unless you can consistently scale your lead generation out to the 50-100K+ views territory. However, even with a small channel or social media profile, you can start generating income via Amazon and other affiliate channels. This can help offset the costs of your content creation hobby, side hustle, or business. And if you can then add some sponsorships to that, you can also get free stuff from brands and increase revenue a bit more. With some consistent effort, that, I think, is within reach. Episode Links Please note that some of the links shared here are affiliate links. That means if you purchase through these links, I or my guest will receive a commission. If you'd like to learn more about Ileane's content and offers, see her YouTube Channel and Amazon storefront . If you found this helpful, drop me a like & consider subscribing! We can also keep in touch via my Newsletter , where I share insider information and offers (e.g., how to sign up for Benable with my invite link). Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Season 3 Trailer: The Part-Time Creator Crew 2:28

47 weeks ago2:28

2:28

Are you ready to join the Part-Time Creator Crew? Season 3 of My Tog Blog About Awesome Content Creation is just around the corner! This time, we'll explore a topic that is very real for many of us: the challenges of being a part-time content creator. We'll discuss navigating the highly competitive landscape of YouTube, podcasting, and social media platforms today with limited time and resources. Whether you're a part- or full-time creator, I think you'll find a lot that's helpful here as we dive into: - YouTube - Podcasting - content creation - personal branding - social media strategy - monetization strategies, and - content creator life & mindset, and much more Subscribe now to join the community! Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Beware! Artificial Intelligence (AI) Will Either Save or Destroy Your YouTube Channel 20:26

48 weeks ago20:26

20:26

Artificial Intelligence (AI) can potentially be a powerful, beneficial tool for content creators but poses significant risks. Thanks to Riversidefm for sponsoring this episode. It's a fantastic tool for recording and editing video and audio, including many useful AI features. Try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.) This episode explores the benefits and potential dangers of several artificial intelligence tools for content creators. From generating ideas to improving titles, thumbnails, and scripts, AI can help us stand out as content creators. However, it also poses risks from a competitive perspective, and it could damage the audience's trust in your content and your credibility as a content creator if it's misused. These are just a few reasons why it's critical for content creators to be current on this topic, both now and for the foreseeable future. Tools Mentioned in this Video Note: The links below are affiliate links, which means I earn a commission if you make a purchase using these links. Riversidefm VidIQ WriteSonic Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
How You Can Be Fit and Busy as a Content Creator, with Daniel Yores 58:40

1 year ago58:40

58:40

Do you struggle to find the time to stay fit amidst a busy schedule as a content creator? Thanks to Riverside.fm for sponsoring this episode. It's an amazing tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.) Join us as we discuss how to incorporate workouts into your daily routine with fitness expert Daniel Yores ( @danielyores ). Daniel is a personal trainer and online fitness coach from Toronto, Canada. He teaches people how to build muscle, lose body fat, improve mobility, and enhance quality of life overall. He's also the host of The Daniel Ys podcast, a health and fitness podcast focused on providing actionable fitness and health advice from some of the industry's top experts. In this episode, we explore how to prioritize time better to make space for physical exercise, create structure and accountability to help reach fitness goals, and build and maintain momentum with the right mindset shifts. Additionally, we talk about the parallels between client acquisition in the fitness industry and content creation, offering tips for content creators for that as well. *Sorry about my voice during the interview. I was recovering from a cold. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
How to Land Your First Clients as a Digital Creator, With Tiago Faria 47:32

1 year ago47:32

47:32

What would you do if you had to scale the income of your content business fast? Thanks to Riverside.fm for sponsoring this episode. It's a fantastic tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here . (Note: This is an affiliate link, which means I could earn a commission if you make a purchase using this link.) In this episode, I talk with Tiago Faria about what he calls his "hand-raising method for client acquisition." Tiago is a digital marketing expert who spent eight years working at Google, advising CEOs and marketing directors from some of the largest companies in Europe and the Middle East. He now helps small- to medium-sized companies, entrepreneurs, and professionals to scale their online presence and sales via digital marketing strategies. We discuss researching your offer, generating leads, managing time as a content creator and entrepreneur, and scaling your content business. Episode links Riverside.fm (affiliate link) Tiago Faira (LinkedIn contact) Customer Avatar Research Template (Gumroad Freebie) Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Building a Business Foundation for Your Content Creation, with Jessy Grossman 39:07

1 year ago39:07

39:07

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach. Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.) In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times , Forbes , and other publications. In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands. In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics. There's a lot here for anyone looking to monetize their content business! Episode Links Riverside.fm (affiliate link) Women in Influencer Marketing Audience Avatar - Template and Example Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Research Your Way to Better YouTube Thumbnails 11:19

1 year ago11:19

11:19

Have you ever wondered why some YouTubers amass millions of views while others struggle to get noticed? A lot of it comes down to the power of packaging. In this episode, I share five strategies I'm using to improve my thumbnail game and increase YouTube views. We'll discuss how to find thumbnail concepts that stand out from the crowd and make your videos impossible to resist. Don't underestimate the impact of packaging - it's time to take your YouTube channel to new heights! Please note that some links shared in the chapters are affiliate links. That means I earn a small commission if you should purchase something via these links. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram , LinkedIn , or the Contact Us page. You can also check out these links for resources and merch for content creators.…

My Tog Blog About Awesome Content Creation

1
Monetize Your YouTube Channel, with Matt Hughes 39:39

1 year ago39:39