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How Choice Hotels Is Making Extended Stay History
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The extended stay category just got its first-ever national ad campaigns — and Choice Hotels is leading the way. In this episode of hashtag#NoVacancyNews, I speak with Matt McElhare, VP & Segment Lead for Extended Stay at Choice Hotels International, about why now was the moment to go big on marketing, how the campaigns are shifting guest perception, and what it all means for owners and guests alike. 📌 What you’ll learn: • Why Choice launched the first-ever national ad campaigns in the hashtag#extendedstay space • The emotional insights behind “Stay in the Rhythm” for Everhome and MainStay Suites • How “The WoodSpring Way” focuses on general managers as the heartbeat of the brand • WoodSpring’s results: Over 250 open properties and 4 straight J.D. Power wins • Why guests want routine, not escape — and how extended stay delivers that • How Choice’s multi-brand strategy gives owners flexibility across economy and midscale · Plus, give Matt a little love as he has a new baby at home!!! Yay Matt and family! This isn’t just branding — it’s a shift in how the industry thinks about loyalty, consistency, and guest connection in long-term hashtag#lodging. 🎯 Special thanks to my advertiser: Actabl gives you the power to profit — visit Actabl.com
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