Answered: How Can I Do What I Do Best & Outsource The Rest?

Perpetual Traffic

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

• 00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
• 00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
• 00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
• 00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
• 00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
• 00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
• 00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
• 00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
• 00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
• 00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
• 00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
• 00:47:05 – Growth Mode: Building a Scalable, Sellable Business
• 00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
• 01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

• ClickBank
• Episode 678: The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
• Episode 664: Avoid This 1 Common Hiring Mistake at Your Own Peril
• Episode 670: How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!