How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025

Perpetual Traffic

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode!

Chapters:

• 00:00:00 – When Two Marketers Walk Into a Podcast...
• 00:00:27 – The New Year Hype Is Fading—Now What?
• 00:01:12 – The Four C’s That Separate Winners from Wishers
• 00:02:47 – Why 10X Goals Force Better Decisions
• 00:05:52 – Stories That Prove Small Thinking Won’t Cut It
• 00:09:19 – The Moment Commitment Gets Real
• 00:16:38 – Courage & Capability: The Price of 10X Growth
• 00:19:35 – Your Why Is Either Fuel or Dead Weight
• 00:23:22 – The Takeaway That Could Change Everything

LINKS AND RESOURCES:

• Episode 663: How to Make Your Present Better by Making Your Future Bigger
• 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
• Tier 11
• Mongoose Media
• Tier 11 Jobs
• Perpetual Traffic
• Marketing Performance Indicators™ Checklist
• Perpetual Traffic on YouTube
• Tier 11 on YouTube
• Connect with Lauren on Instagram
• Connect with Ralph on LinkedIn
• Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Tier 11 Data Suite