Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?

Perpetual Traffic

Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.

Chapters:

• 00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
• 00:00:34 - Why This Episode Might Just Blow Your Mind
• 00:00:51 - The Underdog Ad Account That Surprised Everyone
• 00:01:20 - What You Really Need to Know About Advantage+ Sales
• 00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
• 00:03:36 - Enter John Moran: The Ad Scientist in Flannel
• 00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
• 00:07:09 - The $4M Test: Here’s What Actually Worked
• 00:13:59 - Cracking the Code on Creative + Targeting Combos
• 00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
• 00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
• 00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
• 00:33:44 - Ask Us Anything: Let’s Get Tactical
• 00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
• 00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
• 00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
• 00:46:40 - Campaign Surgery: What to Fix, What to Ditch
• 00:59:54 - Wrap-Up, Resources, and What to Do Next

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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