Max Cred Factor #1: Credentials Practical Eloquence podcast

Artwork

Careers Business Marketing Jack Malcolm Communication Leadershipcommunication Persuasion Presentationsskills Publicspeaking Sales Salespresentations

Player FM - Internet Radio Done Right

Added three years ago

Content provided by Jack Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

<

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/tickets-to-travel">Tickets to Travel</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/tickets-to-travel">Tickets to Travel</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/tickets-to-travel">Tickets to Travel</a></span> podcast artwork

1
Tickets to Travel

1 hour ago1h ago

Monthly+

What exactly is a travel experience? A travel experience is more than just a destination. From the pulsating beats of a major music festival, to the adrenaline -fueled excitement of professional sports, to the legendary tours of music icons, these events are more than just spectacles. They are game changers affecting airfares, hotel room rates, restaurants, and growing local economies. Welcome to Tickets to Travel, the podcast that unlocks the stories, businesses, careers, and personalities within the realm of unforgettable travel experiences. I'm Mario B, and I have over 20 years of experience in online travel and entertainment ticketing distribution. Join me as we delve into the vibrant tapestry of these industries, uncovering hidden gems and insider secrets along the way. Tickets to travel spotlights the trailblazing businesses shaping the future of travel experiences. These startups and innovative companies are driving forces that redefine how we explore the world. Whether you're a seasoned jet center, an aspiring entrepreneur, or simply curious about the transformative power of travel, join me on Tickets to travel as I embark on this exhilarating journey through the world of travel experiences. Follow us where you get your podcasts.

Practical Eloquence podcast « »
Max Cred Factor #1: Credentials

7 years ago 17:31

Share

MP3•Episode home

Content provided by Jack Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Credentials are the first Max Cred factor we discuss because they start speaking for you before you open your mouth. In this podcast, I talk about what constitutes a valid credential and how to present your credentials in a way that guarantees maximum credibility.

… continue reading

64 episodes

#Careers #Business #Marketing #Jack Malcolm #Communication #Leadershipcommunication #Persuasion #Presentationsskills #Publicspeaking #Sales #Salespresentations

Artwork

Max Cred Factor #1: Credentials

Practical Eloquence podcast

published 7 years ago

Share

MP3•Episode home

Content provided by Jack Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Credentials are the first Max Cred factor we discuss because they start speaking for you before you open your mouth. In this podcast, I talk about what constitutes a valid credential and how to present your credentials in a way that guarantees maximum credibility.

… continue reading

64 episodes

#Careers #Business #Marketing #Jack Malcolm #Communication #Leadershipcommunication #Persuasion #Presentationsskills #Publicspeaking #Sales #Salespresentations

All episodes

×

Artwork

1
The Nobility of Service 29:00

6 years ago29:00

29:00

One of the world's top experts on customer loyalty and innovation shares his unique take on the nobility of service and shares stories of leaders who embody that ideal.

Artwork

1
How to Become Rejection Proof 15:05

6 years ago15:05

15:05

Fear of rejection is a major obstacle to persuasive communication, but you can overcome it with this approach drawn from my own experience and a remarkable book: Rejection Proof , by Jia Jiang.

Artwork

1
A Conversation with John Spence 24:31

6 years ago24:31

24:31

For my very first podcast with a guest, I am honored to have a conversation with one of the top leadership speakers in the business, John Spence.

Artwork

1
Just Ask 15:24

6 years ago15:24

15:24

Although many of us are reluctant to directly ask for what we want, research and experience both show that those who are very clear about what they want are much more likely to get it.

Artwork

1
Three Ways to Deal with Uncertainty and Risk in Buying Decisions 15:34

6 years ago15:34

15:34

Every time a buyer makes a decision, they are taking a risk. Astute salespeople know how to use the psychology of risk to increase their own chances of making a sale.

Artwork

1
Sell Yourself Without Selling Your Soul 17:07

6 years ago17:07

17:07

A mindset, a plan, and ten practical ideas for those who don't like self-promotion but know they need to do it.

Artwork

1
Lean Communication for Leaders Part 6: Dialogue 16:38

6 years ago16:38

16:38

As a leader, despite how hard you work to produce brief, clear and valuable messages, you usually need dialogue to close the deal—to ensure that the message has had its intended effect and to make adjustments if not.

Artwork

1
Lean Communication for Leaders Part 5 16:18

6 years ago16:18

16:18

As a leader, you still have to be brief and clear in your communication, except for certain exceptions, which I discuss in this podcast.

Artwork

1
Lean Communication for Leaders Part 4 15:19

6 years ago15:19

15:19

As a leader, you have far more power to create both value and waste with your communication. This episode focuses on three ways that you can deliver more value every time you communicate.

Artwork

1
Lean Communication for Leaders Part 3: The Control Paradox 15:46

6 years ago15:46

15:46

Leaders need to be lean communicators more than anyone else, but they must also face the control paradox: they have to know when to shut up and relinquish control.

Artwork

1
20 Billion Dollars Worth of Strategic Persuasion 17:53

6 years ago17:53

17:53

When NASA considered how to get a man to the moon, it took two years of persuasion to settle on the right approach. This fascinating story contains useful lessons for anyone trying to sell a new idea in a large organization.

Artwork

1
Practicing Your People Skills 20:02

6 years ago20:02

20:02

Social skills may be only common sense, so why do they seem to be so uncommon today? Here's a four-step process to take your people skills to an uncommon level.

Artwork

1
Lean Communication for Leaders, Part 2 14:11

6 years ago14:11

14:11

As a leader, you need empathy more than ever, but you tend to use it less and less as you rise. Here's how and why to avoid the empathy erosion trap.

Artwork

1
Lean Communication for Leaders Part 1 13:38

6 years ago13:38

13:38

As you rise in an organization, lean communication becomes even more important because your words carry so much more weight. In this podcast I talk about how to avoid the ethos trap, which tempts you into taking shortcuts and degrades your communicaiton and influence skills.

Artwork

1
Are You A Social Genius? 17:32

6 years ago17:32

17:32

Social Intelligence, along with IQ and EQ, can be a critical factor in your ability to get things done and in the quality of your career and your life. What are the skills you must master to become a social genius?

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
First, Do No Harm 15:33

6 years ago15:33

15:33

In communication, one bad event can ruin an otherwise stellar conversation or presentation, because bad is stronger than good. Here's how to ensure that you stay on your listeners' good side.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Why Smart People Do Dumb Things 17:45

6 years ago17:45

17:45

In this podcast, I "switch sides" to warn you against unscrupulous who use persuasive communication to fool you. If you know you're smarter than average and can't be fooled, you are precisely the person who should hear this.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
How to Paint Pictures with Words 18:46

6 years ago18:46

18:46

When people think of images for speeches and presentations, they usually think of slides. But when you can use word to get your listeners to create pictures in their own minds, you can spark more intense emotions, embed them into their memories, and impel them to act.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Networking Advice for People Who'd RAther Stick A Pencil in Their Eyes 18:33

6 years ago18:33

18:33

We all know that networking is important, but we don't do it as much or as well as we should, especially if we are introverts. In this podcast, I share some principles to make networking palatable, and to play to your strengths, especially if you are an introvert and/or technical professional.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
How To Gain Trust Quickly 19:36

6 years ago19:36

19:36

Although common wisdom says that it takes a long time to establish trust, scientists have proven that we decide whether to trust someone almost instantaneously. IN this podcast, I distill seven lessons from psychologists, consultants, FBI experts, and con artists to help you gain trust quickly.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Dare to Disagree But Be Smart About It 15:32

6 years ago15:32

15:32

We all like to get along, but sometimes the only way to ensure you get everyone's best thinking is to openly court disagreement. The trick is to do it properly, and that is what I address in this podcast.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Creative Conversations 16:11

7 years ago16:11

16:11

Today’s topic is creative conversations. Have you ever had a conversation with someone that just clicked? But more than that, the clicking produced a solution to a problem or a creative idea? In this podcast, I talk about what a creative conversation sounds and feels like, and how to make them more likely to happen.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Persuasive Conversations that Flow 16:43

7 years ago16:43

16:43

The best persuasive conversations are those where the other person does most of the talking, and tells you exactly what you want them to hear. Capping of my series on using questions to persuade, I discuss ways to achieve that kind of flow, with as few questions as possible.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Ask Them to Tell You a Story 17:52

7 years ago17:52

17:52

Questions are one of the power tools of persuasive communication. When you combine them with stories, you have a match made in heaven. In this podcast, I discuss how to ask the right questions to get the other person to tell you the story you want them to hear.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Using Questions to Help Others 14:41

7 years ago14:41

14:41

Persuasion is about helping others, but you can only be helpful if the other person trusts you and owns the advice you give. The best way to do this is through a questioning approach called humble inquiry.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
The Power of Questions 18:01

7 years ago18:01

18:01

Questions are the most powerful persuasive technology we have for learning, influencing and leading, so why don't we ask enough good ones?

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Three Myths that May Be Hurting Your Persuasive Communication 18:56

7 years ago18:56

18:56

In which I try (probably in vain) to set the record straight about the 7% myth, the learning styles myth, and the Myers-Briggs myth.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Lessons in Leadership Communication from 3-1/2 Great Presidents 19:26

7 years ago19:26

19:26

In this episode, I extract lessons in leadership communication from Doris Kearns Goodwin's new book, Leadership in Turbulent Times.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
9 Keys to Lean Communication 21:05

7 years ago21:05

21:05

Follow these 9 Keys to Lean Communication to consistently Add value, Briefly and Clearly.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Lean Communication: What Is It and Why Do You Need It? 16:49

7 years ago16:49

16:49

Today's paradox is that while it's easier than ever to communicate, it's harder than ever to get the information you need, when you need it, to make the best decisions. Lean communicators solve this by applying lean techniques to the process of communication, in order to produce more value with less waste.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Persuasive Humor Is Serious Business 21:10

7 years ago21:10

21:10

Humor can be your most powerful tool for getting attention and connecting with your audience, but it can also backfire on you. Follow these tips to be seriously funny.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
How to Use Numbers Properly 17:35

7 years ago17:35

17:35

There sometimes seems to be two tribes in business today: the numbers tribe and the words tribe. Effective persuaders are "bilingual"--they know themselves and their audience and know how to strike the right balance.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
The Language of Leadership 22:53

7 years ago22:53

22:53

Part 2 of my leadership communication series. Sometimes how you say it is just as important as what you say. And, contrary to what most people may think, rhetoric is not dead.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
The Stuff of Leadership Communication 15:49

7 years ago15:49

15:49

As Nitin Nohria said, "Communication is the real work of leadership." IN this podcast, I talk about the additional layer of skill you need to add to your communication toolbox and what your followers need to hear from you.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Embrace the Chase 14:54

7 years ago14:54

14:54

"Embrace the chase" is a quote by swimming superstar Katie Ledecky, and reading it inspired me to reflect on the mindsets that can make all the difference in work and in life.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Thinking on Your Feet 14:50

7 years ago14:50

14:50

Despite all your preparation, there is a good chance you will get hit with a question you have not planned for. In this podcast, I share 9 steps for ensuring you can think on your feet and ace this portion of any meeting or presentation.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Persuasion without Drama 17:12

7 years ago17:12

17:12

The idea of the hero swaying a hostile audience through the force of their eloquence makes for great movies, but in real life, the most successful persuaders do all the work beforehand to stack the deck and avoid the drama.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Sales Professionalism 18:33

7 years ago18:33

18:33

Over decades of training salespeople, I've met an elite few who embody professionalism in their attitudes and actions. Here's what true professionals know, care about, and do, and why it matters.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #7: Cultivating 17:37

7 years ago17:37

17:37

If you follow the advice so far in this series, you will definitely be the most credible person in the room, no matter where you are. And that is a huge asset. Like any asset, Max Cred needs to be protected, maintained, and cultivated.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #6: Commitment 16:00

7 years ago16:00

16:00

Deep commitment to a cause or an idea is one of the most powerful and sustainable factors of credibility because it reflects on your good character, good sense, and goodwill.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #5: Caring and Connection 18:31

7 years ago18:31

18:31

The first four factors of Max Cred: Credentials, Content, Confidence and Candor can compel credibility, but it also help to be liked by others, which you can accomplish by improving your skills (yes, skills) of caring more for others and connecting with them on a personal level.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Can Engineers Sell? 17:59

7 years ago17:59

17:59

Your engineers may be one of the greatest untapped sales assets you have, because they have access, credibility and knowledge. The big question is: will they and can they? Spoiler alert: the answer is yes, if they understand the essence of selling.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #4: Candor 16:09

7 years ago16:09

16:09

Candor is a powerful factor in credibility because it does so much for you. It checks off every one of Aristotle's tests of credibility, showing your good sense, good character, and goodwill.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #3: Confidence 14:19

7 years ago14:19

14:19

Confidence is the third factor of Max Cred because others won’t believe if they don’t think you believe . In this podcast, I talk about the four levels of confidence and what you can do to project just the right amount.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #2: Rock-Solid Content 16:56

7 years ago16:56

16:56

Valid credentials are like putting a deposit on your listeners’ belief, but you need solid content to complete the transaction. Content is the most permanent element in credibility; it’s the solid core inside your outward image.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Max Cred Factor #1: Credentials 17:31

7 years ago17:31

17:31

Credentials are the first Max Cred factor we discuss because they start speaking for you before you open your mouth. In this podcast, I talk about what constitutes a valid credential and how to present your credentials in a way that guarantees maximum credibility.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 18: Max Cred 15:09

7 years ago15:09

15:09

If you’re a knowledge worker, your personal credibility is your most precious asset. It’s not your knowledge, which is worthless if others don’t believe what you say; it’s not your eloquence, if others don’t listen; it’s not your power, if others only agree grudgingly. Like any asset, you want to preserve it, grow it, and put it to work.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Pre-Speech Jitters: Three Steps to Make Fear Your Friend 14:27

7 years ago14:27

14:27

My fondest wish is that this podcast will change someone’s life—maybe even yours. If you’ve held yourself back from accepting speaking engagements because of nerves, it can make an immediate and obvious change to your career. That’s not a bad benefit, but the ideas I’ll talk about here will apply to just about any challenge you face in your life and even impact your physical health.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 16: You Won't Listen Fully to this Podcast 17:16

7 years ago17:16

17:16

Listening is one of the most important activities of your job and your life, but you don't do it nearly as well as you should and you could. In this episode, I tell you why, and what you can do about it.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 15: Make It Happen 17:09

7 years ago17:09

17:09

How many times have you walked out of a meeting with someone with a clear sense that everybody is on board and knows what to do, and after time passes nothing has happened? In this podcast, I cover the three principal reasons for inaction and what you can do about it.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 14: Make It Memorable 17:00

7 years ago17:00

17:00

Unless your listeners are going to decide right away, they have to remember what you said in order to act on it. I cover four principles which will ensure that what you say will stick in their minds.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 13: Appeal to the Emotions 19:44

7 years ago19:44

19:44

Despite the best efforts of corporations to implement elaborate processes and systems to inoculate themselves, emotions are impossible to remove from every business decision, especially the more important ones. Gut-level Gus always has a place at the table, and effective persuaders ignore him at their peril – but they also know how to get on his good side.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 12: Who Do They Think They Are? 17:36

7 years ago17:36

17:36

What if you could get the other person to make a decision that would not only be good for you but make them feel good about themselves? You can, by appealing to the decision maker in their mind that I call Norma. Who is Norma and how does she affect decisions?

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 11: Decisions Aren't Exactly Rational 19:54

7 years ago19:54

19:54

As we saw in the last episode, “Rational Randy” holds the title of decision maker, but he usually defers at least in part to “Aileen”, who leans in ways that may seem irrational but are at least predictable. In this episode, I describe three ways decisions veer from rationality and five ways to use this to your advantage.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 10: Sway Their Decision 17:48

7 years ago17:48

17:48

This is the first of three podcasts about the psychology of decision making, which is a fascinating and difficult topic, mostly because the way in which people decide is often much different from how they actually do. Business communication is ideally completely rational and evidence-based, but it’s not really that simple. The various approaches to decision-making can be understood through the four types, which I call Randy, Aileen, Norma, and Gus.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 9: Make them Believe You 17:35

7 years ago17:35

17:35

In this episode, we turn to the "persuasive" aspect of communication. I discuss the 5 C's that will ensure max credibility on your part.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE8: Help Them Understand 21:01

7 years ago21:01

21:01

There are an unlimited number of wrong ways your message can be taken, and only one right way. So, you must ensure that you are crystal clear in what you’re trying to convey, first in your own mind and then in the mind of the listener.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 7: Grab and Hold Their Attention 19:06

7 years ago19:06

19:06

Attention is the foundation of all communication. Like the old saying about if a tree falls in a forest and no one hears it, does it actually make a noise? It determines how much of your message they get, how they perceive it, and how much they remember. Have you ever had the experience of having someone hang on your every word, giving you their full attention in a sincere effort to profit from what you’re saying? Feels great, doesn’t it? But how often does that happen? This podcast will show you how to make it happen.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Episode 6: The Power of First Impressions 19:04

7 years ago19:04

19:04

Even though content is king, a lot happens before you even open your mouth, and the impression you make can have a large, and even decisive impact on your effectiveness. What are the two principal qualities that others use to form impressions of you, and how can you present yourself to best advantage?…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
PE 5: Be Yourself -- With an Asterisk 17:07

7 years ago17:07

17:07

This may be my most controversial topic so far. It’s important to “be yourself”; for example, too many people become too formal or awkward when they stand at a podium, or “kiss up and kick down.” But it’s also possible to overdo the authenticity idea. If authenticity is about being honest and true to yourself, I’m all for it, but if should not mean communicating the same way to all people and in all situations, being “brutally honest”, or being fully transparent.…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Episode 4: Preparation, Preparation, Preparation! 16:50

7 years ago16:50

16:50

“When the pressure is on, you will not rise to the occasion. You will fall to your level of preparation.” Everyone agrees that preparation is helpful, but few prepare to the level that most persuasive communication opportunities demand.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Content Is King 12:56

7 years ago12:56

12:56

Content rules. You may have heard the saying: “Sell the sizzle, not the steak.” It’s not a bad approach, but you’d better make sure the steak is good quality. Any persuasive attempt is like a chef putting together a meal: Flavoring and presentation are important, but your ingredients must be healthy (true), fresh (new information or insight), and nutritious (useful).…

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Outside-In Thinking 15:34

7 years ago15:34

15:34

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it’s not about you, it’s about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

P

Practical Eloquence podcast

Practical Eloquence podcast podcast artwork

1
Episode 1: Your Leadership Moment 15:39

7 years ago15:39

15:39

Throughout your career you will have moments where you have a chance to lead others, and your ability to inform, influence or inspire them to action can have a huge influence on your career success. These are Leadership Moments, and Practical Eloquence will make sure you make the most of them!

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Listen to 500+ topics

Quick Reference Guide

Top Podcasts

The Bill Simmons Podcast

Comedy of the Week

How Did This Get Made?

Doug Loves Movies

TED Talks Daily

NBC Nightly News with Tom Llamas

The World This Hour

Daily Boost Motivation and Coaching

This American Life

Sword and Scale

Help/FAQ | Upgrade | Advertise

Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion

Science|Soccer|Sports|Storytelling|Technology|True Crime

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright

Listen to this show while you explore