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Is automation the key to more human, personalized experiences? (feat. Bal Mahal and David Wachs)

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Manage episode 472457945 series 1751165
Content provided by TELUS Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TELUS Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

As brands scale, creating personalized customer experiences becomes increasingly challenging. Automation, when thoughtfully implemented, can create space for human team members to develop a deeper appreciation of specific customer needs and preferences, leading to better experiences and ultimately greater customer loyalty.

Listen for the compelling perspectives of Bal Mahal, senior product manager, intelligent automation at TELUS Digital, and David Wachs, founder and CEO of Handwrytten, as they share how brands can leverage automation to personalize customer experiences.

Visit our website to learn more about TELUS Digital.

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25 episodes

Artwork
iconShare
 
Manage episode 472457945 series 1751165
Content provided by TELUS Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TELUS Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

As brands scale, creating personalized customer experiences becomes increasingly challenging. Automation, when thoughtfully implemented, can create space for human team members to develop a deeper appreciation of specific customer needs and preferences, leading to better experiences and ultimately greater customer loyalty.

Listen for the compelling perspectives of Bal Mahal, senior product manager, intelligent automation at TELUS Digital, and David Wachs, founder and CEO of Handwrytten, as they share how brands can leverage automation to personalize customer experiences.

Visit our website to learn more about TELUS Digital.

Show notes


  continue reading

25 episodes

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