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1 You're not supposed to be here and other Dad wisdom 29:22
Is experience management the new customer experience? (feat. Ian Golding and Diane Magers)
Manage episode 468410704 series 1751165
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
Although brands may understand that customer experience is essential to success, they often overlook the importance of other stakeholders. The term “experience management” goes beyond that interaction between brand and customer, encompassing the experiences of employees, vendors, shareholders and more.
Listen for the actionable insights of Ian Golding, author, founder and CEO of Customer Experience Consultancy, and Diane Magers, author, founder and CEO of Experience Catalysts. Our guests share how brands can adapt their mindsets and practices to embrace this more inclusive approach, offering practical strategies for implementation.
Visit our website to learn more about TELUS Digital.
Show notes
- Ian’s book, Customer What?: The honest and practical guide to customer experience, is available wherever books are sold.
- Diane’s book with Michael Hinshaw, Experience Rules!: The Experience Operating System (XOS) and 8 Keys to Enable It, is available wherever books are sold.
- Discover the digital customer experience priorities of enterprise leaders with survey results from TELUS Digital, in collaboration with Statista.
- Find out more about investing in agent engagement in the TELUS Digital article Call Center Basics: A Return to Fundamentals
26 episodes
Manage episode 468410704 series 1751165
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
Although brands may understand that customer experience is essential to success, they often overlook the importance of other stakeholders. The term “experience management” goes beyond that interaction between brand and customer, encompassing the experiences of employees, vendors, shareholders and more.
Listen for the actionable insights of Ian Golding, author, founder and CEO of Customer Experience Consultancy, and Diane Magers, author, founder and CEO of Experience Catalysts. Our guests share how brands can adapt their mindsets and practices to embrace this more inclusive approach, offering practical strategies for implementation.
Visit our website to learn more about TELUS Digital.
Show notes
- Ian’s book, Customer What?: The honest and practical guide to customer experience, is available wherever books are sold.
- Diane’s book with Michael Hinshaw, Experience Rules!: The Experience Operating System (XOS) and 8 Keys to Enable It, is available wherever books are sold.
- Discover the digital customer experience priorities of enterprise leaders with survey results from TELUS Digital, in collaboration with Statista.
- Find out more about investing in agent engagement in the TELUS Digital article Call Center Basics: A Return to Fundamentals
26 episodes
All episodes
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1 How can crypto and fintech brands prevent fraud and maintain customer trust? (feat. Amanda Wick) 34:20

1 Is automation the key to more human, personalized experiences? (feat. Bal Mahal and David Wachs) 26:51

1 Is experience management the new customer experience? (feat. Ian Golding and Diane Magers) 37:14

1 The era of AI-driven personalization is here. What now? (feat. Mark Abraham and David Caudle) 31:47

1 What big questions should CX leaders ask to improve customer outcomes? 20:13

1 How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot) 30:51

1 How can leaders win and optimize investment in CX? (feat. Jeannie Walters, Mark Raffan and Alain Méric) 36:08

1 How can you maintain customer affinity while rebranding? (feat. Billie Loewen and David Soberman) 33:13

1 What does customer loyalty look like in the age of AI? (feat. Shep Hyken and Colin Shaw) 33:16

1 How can you act as a customer experience change agent in your organization? (feat. Blake Morgan and Lori Branton) 29:53

1 How can brands design and deliver seamless customer experiences? (feat. David Avrin and Jim Mitchell) 30:59

1 How can brands deliver experiences that create loyal customer advocates? (feat. Jay Baer, Brittany Hodak and Rajiv Dhand) 43:04

1 What is the Frank And Oak secret for adapting to changing customer preferences? 21:19

1 What trends are shaping customer experiences in 2024? 27:51

1 How can employee-facing technology improve your customer experience? 24:32

1 Has the time come to prioritize voice-first experiences? 31:14

1 Are these digital CX resolutions on your list for 2024? 20:49


1 How can start-ups achieve the same world-class customer experience as a Fortune 500 company? 26:44

1 How can brands rethink data security to maintain customer trust? 31:16

1 How can brands leverage innovation to recruit top-tier talent? 25:38

1 How do customer expectations change in difficult economic climates? 21:07


1 A trailer for now: Questions for now - Compelling perspectives on digital CX 0:58

1 How Patagonia's employee engagement leads to great CX 40:53
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