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Kroger Precision Marketing & The Future of Data-Driven Advertising
Manage episode 491082879 series 3674102
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In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why first-party data is becoming the gold standard for marketers, and how brands can drive meaningful engagement with customers. We also discuss the role of trust in loyalty programs, the shift towards channel-agnostic advertising, and the future of data-driven marketing in a privacy-first world. Tune in for an insightful deep dive into one of the most exciting spaces in modern advertising!
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