))
Unlocking Retail Media: Strategies, Trends, and the UK Perspective with Annie Symonds
Manage episode 491082878 series 3674102
Content provided by Retail Media Unboxed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail Media Unboxed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Retail Media Unboxed, we sit down with Annie Symonds, Strategy Director at Initials CX, to explore the ever-evolving world of retail media. From breaking down its definition to discussing the latest trends, Annie shares expert insights on how brands can fully leverage retail media to drive conversions, build brand equity, and integrate it into a seamless omnichannel strategy.
Annie dives into the do’s and don’ts of retail media, the importance of breaking down internal silos, and why creative execution is just as critical as data-driven targeting. Plus, hear her take on the future of retail media—how AI, off-site expansion, and the consolidation of networks will shape the industry in the coming years.
If you’re looking to optimize your retail media strategy and gain a UK perspective on this fast-growing space, this episode is packed with valuable takeaways.
3 episodes
Share
