RevOps is Not Sales Ops | Ft. Yoni Spitzer (VP of Operations at Coro)

RevAmp by DealHub.io

In this insightful episode of the RevAmp podcast, Mark Lerner welcomes Yoni Spitzer, VP of Operations and Head of Revenue Operations at Coro.
Yoni shares his unique journey from marketing analyst to strategic leader in revenue operations, emphasizing why RevOps must transcend traditional SalesOps functions. Discover how to break organizational silos, align cross-functional teams, and strategically leverage operations for sustainable growth.
From practical advice on managing internal alignment to navigating the evolving landscape of AI in operations, this conversation is packed with actionable insights for RevOps leaders looking to level up.
🔖 **Chapters:**
0:00 – Intro
0:40 – Meet Yoni Spitzer & His Journey at Coro
2:25 – Transition from Marketing Analyst to RevOps Leader
4:53 – RevOps vs. SalesOps: Clear Definitions
9:59 – Strategic Operations and CPQ Role
13:07 – Avoiding Pitfalls: RevOps as Strategic Partners
14:57 – Why RevOps Should Not Report to CROs
18:18 – Creating Strong Alignment Across Teams
22:53 – Best Practices for Sales and Product Alignment
27:35 – Balancing Short-term Needs and Long-term Strategy
33:11 – Advocating for Strategic Decisions with Data
37:30 – The Future of RevOps: Embracing AI
42:30 – Connect with Yoni & Learn More about Coro
📌 **Connect with Yoni:**
- LinkedIn: [Yoni Spitzer](https://www.linkedin.com/in/yoni-spitzer/)
- Coro Cybersecurity: [www.coro.net](https://www.coro.net)
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