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Daryn Smith | Overcoming the AI Readiness Gap
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Unlock the *real* path to AI-powered revenue operations.
In this episode of **RevAmp**, Mark Lerner sits down with **Daryn Smith, CEO of Hubble Digital (HubSpot’s Global Partner of the Year)**, to unpack the data-readiness gap that is stalling AI adoption—even inside the world’s biggest B2B sales teams. If you’re wrestling with messy CRM data, rogue spreadsheets, or sky-high expectations for Gen-AI, this conversation is your fast-track primer on getting *truly* AI-ready.
🎙️ Episode Highlights
- Why only **9 %** of enterprises are genuinely ready for AI, despite 60 % wanting it yesterday
- The “garbage-in, garbage-out” rules of large-language models (and how to clean your data pipeline)
- Change-management tactics to stop shadow spreadsheets and drive CRM adoption
- Whether AgentForce, deepseek, or HubSpot’s *framed.ai* acquisition changes the game
- Why embracing *tech debt*—not avoiding it—may be your best strategic move this year
⏰ CHAPTERS
00:00 Intro & episode teaser
00:15 Meet Daryn Smith – CEO of Hubble Digital
02:25 From Napster to Gen-AI: tech waves Daryn has ridden
03:24 Why Hubble studied enterprise AI readiness
05:20 Data quality: the #1 AI bottleneck
07:31 Ambition vs. reality: 60 % want AI, fewer than 9 % are ready
08:56 The C-suite’s “AI illusion” explained
10:25 RevOps tech stacks & the unstructured-data mess
13:24 Can AI fix unstructured data?
16:37 What *true* data readiness looks like
18:15 Change management & user adoption
20:31 AI as the new user interface
23:10 Are dashboards dead?
24:29 Voice, brand, and conversational UX
25:53 Risk, governance & point-solution sprawl
30:14 Get AI-ready: auditing data and tech stacks
32:56 HubSpot’s AI advantage vs. legacy CRMs
36:53 Embrace tech debt—or fall behind
38:30 Where to find Daryn & Hubble
39:06 Outro
🔗 Resources & Links
- **Download Hubble’s AI-Readiness Report:** https://huble.com/ai-data-readiness-report
- **Hubble Digital:** https://hubble.com
- **Connect with Daryn on LinkedIn:** https://www.linkedin.com/in/darynsmith
- **Follow Mark Lerner:** https://www.linkedin.com/in/markzlerner
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#RevOps #AI #HubSpot #CRM #DataQuality #B2B #Podcast
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