From Strategy to Speed: Building a Modern Marketing Engine with AI

Revenue Boost: A Marketing Podcast

"AI can accelerate everything but if you don’t have a clear strategy and alignment across leadership, you’re just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you’ll measure impact, and whether your organization is built to move fast enough to see results.” - Mark Goloboy In this episode of Revenue Boost: A Marketing Podcast, titled, From Strategy to Speed: Building a Modern Marketing Engine with AI, host Kerry Curran is joined by Mark Goloboy, founder of Market Growth Consulting, to explore how modern marketing leaders can build leaner, faster, and smarter engines for growth without sacrificing strategy. As marketing budgets tighten and expectations rise, business leaders are under pressure to do more with less. Mark shares how AI is reshaping not just execution, but how strategy, systems, and staffing come together to drive revenue more efficiently than ever before. You’ll learn: Why AI only works if your strategy is aligned How RAG (Retrieval-Augmented Generation) pipelines are transforming marketing operations What LLMO is and why optimizing for large language models is the new SEO Where leaders are seeing real ROI from AI (and where they're wasting time) How to think differently about team structure, vendor selection, and agility in 2025 and beyond If you’re a CEO, CMO, or marketing operator who’s serious about future-proofing your growth strategy, this episode is packed with insights you can apply immediately.🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.