This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne

Roofing Success

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?
In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone else.
Zach reveals how simple systems like pre-job walkthroughs, photo documentation, and clear expectations turned frustrated homeowners into raving fans. How his team built trust before tearing off a single shingle. And how that one shift created a ripple effect of referrals, reviews, and repeat business.
Want to know the playbook that gets customers to trust you more, refer you more, and review you better? It’s all here.
Watch now and steal the system.
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Chapters

1. Customer Trust Through Communication (00:00:00)

2. Zach's Journey into Roofing (00:09:48)

3. Building Better Customer Experiences (00:18:12)

4. Developing Leadership from Within (00:29:10)

5. Finding the Right People (00:42:20)

6. Breaking into Multifamily Roofing (00:50:13)

7. Core Focus for Success (00:54:38)