The Real Value of Coaching (And Why It’s Not Enough on Its Own)

Run a Profitable Gym

#Business #Marketing #Entrepreneur #Chris Cooper #Coaching #Gym #Fitness Industry #Health and Well-Being #Fitness #CrossFit #CEOs

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

about a year ago 16:11

MP3•Episode home

Good coaching is necessary but insufficient for a world-class fitness business.
In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching.
In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the next big opportunity for growth.
Chris shares six key client outcomes that define great coaching and explains why earning more certifications isn’t always the best way to achieve these results.
He also introduces the “Strength Coach Collective” podcast and free public group, designed to help coaches bridge the gap between advances in training science and real-world application.
Use the links below to check out the “Strength Coach Collective” YouTube channel and join the collective’s free group to connect with other coaches, share insights and help your team grow. Invite your coaches to join, too!
For more support on the business side, join Gym Owners United, also linked below.
Links
Strength Coach Collective Podcast
Strength Coach Collective Group
Gym Owners United
Book a Call
02:18 - How important is coaching?
04:17 - When to elevate coaching
05:33 - Getting clients results
10:39 - The gap between science and coaching
12:05 - Strength Coach Collective

1043 episodes

Run a Profitable Gym

The Real Value of Coaching (And Why It’s Not Enough on Its Own)

Run a Profitable Gym

24 subscribers

published about a year ago

MP3•Episode home

1043 episodes

#Business #Marketing #Entrepreneur #Chris Cooper #Coaching #Gym #Fitness Industry #Health and Well-Being #Fitness #CrossFit #CEOs

All episodes

Run a Profitable Gym

1
Want to Earn $100K From Your Gym? Start With This Checklist 10:45

3 days ago10:45

10:45

Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan. Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It’s broken down into six essential areas: - Get More Clients - Average Revenue Per Member (ARM) - Length of Engagement (LEG) - Effective Hourly Rate (EHR) - Staff - Finance If you’ve ever felt overwhelmed by the business side of gym ownership, this checklist will give you a clear path forward. Join Chris for a live walkthrough and Q&A on April 29 at 12 p.m. EDT in Gym Owners United—linked below. Links Gym Owners United Book a Call 0:01 - Intro 2:29 - Overview of the checklists 3:48 - Client headcount, value & retention 8:13 - Owner pay, staff & finance 9:50 - Your next step…

Run a Profitable Gym

1
$450+ Average Revenue Per Member 5 Months After Opening! 27:10

7 days ago27:10

27:10

At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month. Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training. In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success. She breaks down her onboarding process and pricing strategy, and she explains how the Prescriptive Model has helped her retain clients, reinforce value and consistently deliver results. She also shares how she overcame early sales fears to find high-value clients. If you've ever wondered how some gyms can charge so much more than others, dig into this episode! Links "Help First" The Prescriptive Model Gym Owners United Book a Call 0:01 - $454 ARM in 5-month-old gym 3:32 - Small group vs. semi-private 11:24 - Running a semi-private program 14:27 - How to find high-value clients 22:18 - The Prescriptive Model…

Run a Profitable Gym

1
Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount 21:24

10 days ago21:24

21:24

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent. Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results. Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing. Tune in to hear why “more clients” isn’t always the answer and then start scaling your gym’s average revenue per member. Links The Prescriptive Model Gym Owners United Book a Call 00:28 - Top 10 gyms for ARM 04:30 - Why you must be profitable 09:03 - Fewer members, more revenue 11:54 - Quotes from top gym owners 16:30 - Method versus model…

Run a Profitable Gym

1
4X Revenue, 2X Members, 2X ARM in Just 17 Months! 29:24

13 days ago29:24

29:24

When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue. Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and create a bright future. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Theresa about the exact steps she took to grow a thriving business and get her time back. Theresa breaks down the mindset shift that helped her transition from “coach” to “CEO” and shares key actions that fueled the gym’s growth: developing onboarding and retention systems, implementing goal reviews, and hiring staff. Ready to grow without grinding yourself into the ground? This episode is for you. Links The Stages of Mentorship "The Golden Hour" Gym Owners United Book a Call 0:01 - Theresa’s 17-month transformation 3:57 - Pre-mentorship struggles 9:34 - Quick wins in Stage 1 13:12 - Moving from coach to CEO 21:29 - Becoming an elite gym owner…

Run a Profitable Gym

1
Sales Funnel First Aid: Why Leads Aren't Turning Into Members 12:42

14 days ago12:42

12:42

Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them. The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why a third struggles to close high-ticket sales. John and Matt walk through changes each gym could make to improve their sales, such as contacting leads faster and asking better questions during the sales consultation. Tune in to hear real-world examples of sales-funnel remedies, then find and fix the weak points in your gym’s funnel. To learn more about improving your sales process, check out Matt’s last two appearances on the show, linked below. Links Sales Process Overview Handling Objections Gym Owners United Book a Call 0:01 - Intro 0:39 - Setting more appointments 5:13 - Getting leads to show up 6:07 - Closing more sales 8:28 - Increasing high-ticket sales…

Run a Profitable Gym

1
Help First: How to Boost Gym Sales Without Slimy Tactics 21:04

17 days ago21:04

21:04

If you own a gym, you must sell. That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness. Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service. He lays out the Help First funnel, which has four sections: Introduction Conversation Invitation Conversion It's a system characterized by honesty, and it allows gym owners to move from "selling" to "helping": If you are trying to get only what you want , you are selling. If you are trying to supply what they want and need , you are helping. This mindset shift will make all the difference when a desperate person is asking you how to lose 20 lb. As a coach, it's your duty to tell that person exactly how to solve the problem and offer your expert help. If you remember that, you'll change more lives and close more sales. Links Gym Owners United Book a Call 0:01 - Intro 0:33 - The Help First strategy 3:29 - How to start conversations 6:35 - How to extend an invitation 12:22 - Sales: the first act of coaching 14:30 - The Prescriptive Model…

Run a Profitable Gym

1
Financial Freedom for Gym Owners: How to Retire Comfortably 36:06

21 days ago36:06

36:06

How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky. To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works. Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gyms. Joey introduces alternative wealth-building strategies such as syndication, land flipping and infinite banking. He also breaks down legal ways to minimize what you owe in taxes and keep more of your hard-earned money working for you. Gym owners, it’s time to start planning for your financial future—tune in to hear how. Use the link below to access free resources and take the financial freedom quiz. Links Free Resources Gym Owners United Book a Call 05:24 - Where to invest your money 12:45 - Passive income from your business 19:05 - Small ways to get started 22:29 - How syndication works 25:28 - Infinite banking breakdown 32:41 - Free resources for listeners…

Run a Profitable Gym

1
How to Grow Your Gym in Uncertain Times 23:09

24 days ago23:09

23:09

Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side. In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn. Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value services to improving retention by strengthening relationships with existing clients. He also explains how to cut unnecessary costs before you’re forced to and optimize your sales process to convert more leads. Tune in to learn how to build resilience, stay ahead of financial challenges and run a profitable gym—no matter what the economy brings. Links Gym Owners United Book a Call 01:19 - Go upmarket, not down 05:34 - Market for retention 08:44 - Improve your weakest metric 10:38 - Grow top-line revenue 20% 13:17 - Plan for the worst, hope for the best 16:26 - Cut spending & maximize ROI 19:42 - Lean on your network…

Run a Profitable Gym

1
How $18K Months Became $30K Months in Just 3 Years 30:50

27 days ago30:50

30:50

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.” James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls. Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan. You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below. Links Gym Owners United Book a Call 02:17 - Journey with Two-Brain 05:26 - Overview of James’ gym 09:37 - Low points to $100k NOB 13:28 - Paying yourself more 21:21 - What’s next for James?…

Run a Profitable Gym

1
Zero to $100,000 Annual Income in Less Than 1 Year 22:15

28 days ago22:15

22:15

First-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, owner of The Gym at Tierra Verde in Florida, to find out the exact steps she took to build a profitable gym fast. Natalie shares how her mentor guided her to develop a solid plan for her business, including standard operating procedures that ensured the gym ran smoothly from Day 1. Another key aspect of this plan was the Two-Brain Founders Club, which allowed Natalie to hit the ground running with 45 members on opening day—and 75 percent of them are still clients today! Mentorship also helped her avoid costly mistakes gym owners make when structuring their businesses and hiring new employees. Tune in to hear about Natalie’s journey from stay-at-home mom to six-figure-earning gym owner—then book a call via the link below if you want to talk about how mentorship can help you, too. Links Gym Owners United Book a Call 00:53 - Journey to $100k NOB 04:10 - Summary of Natalie’s gym 06:56 - Starting a gym with a mentor 11:42 - Setting goals with a mentor 15:30 - Where gym owners can start…

Run a Profitable Gym

1
Greg Glassman: 1-on-1 With Chris Cooper 1:22:09

29 days ago1:22:09

1:22:09

CrossFit founder Greg Glassman is back with a new project: MetFix. In this exclusive interview on “Run a Profitable Gym,” Two-Brain Business CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack chronic disease through its focus on metabolic health. Glassman explains why he believes sugar is public enemy No. 1, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can’t. He also shares his thoughts on the failures of modern education and why changing one life at a time is the only way to win the war on metabolic dysfunction. Greg discusses MetFix’s potential applications in hospitals, schools and CrossFit affiliates, and he clarifies the relationship between MetFix and CrossFit. This is a conversation you can’t miss. Tune in to hear more about MetFix and get Greg Glassman’s unfiltered take on health and nutrition. To learn more about MetFix, visit the link below. Links MetFix Gym Owners United Book a Call 00:11 - How to teach nutrition to a 6-year-old 21:50 - Getting proactive about health 38:04 - How Greg teaches his kids science 48:11 - Joy from teaching 01:17:45 - Greg’s closing thoughts…

Run a Profitable Gym

1
How to Make $100,000 Per Year From Your Gym (While Working 4 Hours a Day) 1:40:11

4 weeks ago1:40:11

1:40:11

This episode features important visuals. For the best experience, watch it on YouTube . Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it. This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the entire Two-Brain mentorship system. Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day. In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more. If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live. Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below. Links Gym Owners United Book a Call 0:01 - Intro 8:17 - Stage 1: Increase Revenue 22:20 - Exercise 1: Seed Clients 40:03 - Stage 2: Systemize Your Gym 41:30 - Exercise 2: The Simple Six 51:12 - Exercise 3: Sell Week 1:03:33 - Exercise 4: SOPs 1:13:12 - Exercise 5: P&L Statement 1:25:40 - Exercise 6: Role Replacement Cost 1:30:11 - Your Perfect Day 1:39:32 - Next Steps…

Run a Profitable Gym

1
The No-Paid-Ads Plan That Pays Gym Owner More Than $20K Per Month! 31:06

5 weeks ago31:06

31:06

What if you could double your gym’s size without spending a dime on advertising? Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media. He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads. Tune in to this episode to hear proven strategies for growing your gym without paid ads. Links Gym Owners United Book a Call 03:14 - Growth without paid ads 07:42 - TRVFIT’s business model 13:37 - Net owner benefit strategy 22:21 - Referrals and bring-a-friend days 28:18 - Top tips for increasing NOB…

Run a Profitable Gym

1
What Is MetFix? Emily Kaplan on Her New Project With Greg Glassman 1:05:29

5 weeks ago1:05:29

1:05:29

Greg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit? In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman’s partner in MetFix, Emily Kaplan, to find out. Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise. She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape. Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about. If you are curious about MetFix, tune in to hear insights directly from one of its founders. To learn more, visit the MetFix site via the link below. Links MetFix Gym Owners United Book a Call 00:52 - What is MetFix? 17:04 - MetFix certification & affiliates 26:08 - Adherence to nutrition plans 36:47 - Goal of the affiliate program 56:54 - Support for MetFix affiliates…

Run a Profitable Gym

1
Earn More as a Gym Owner: Lessons From Industry Leaders 22:08

5 weeks ago22:08