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Can Advocacy Generate Revenue w/ Christian Jakenfelds
Manage episode 449590984 series 3484312
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No doubt about the fact that Net Revenue Retention (NRR) is vital, but it overlooks a crucial aspect of customer value: advocacy. Imagine a customer so thrilled with your product that they enthusiastically refer others. Despite this, customer success teams often don’t get the recognition they deserve for this kind of advocacy-driven growth. Even if they hit their NRR targets, they might still face downsizing, simply because their contributions to generating new business through customer ...
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