203: Growing on YouTube: What Finally Worked

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

For 18 months, I posted regularly on YouTube. Livestreams every Monday. Audio-only versions of The Launch Your Box Podcast. A few Shorts every week. I saw some slow, steady growth, but it wasn’t what I’d hoped for.

Then I attended a conference this past February, and I kept hearing the same thing over and over again: “YouTube changed everything for my business.”

But the thing was, it hadn’t changed everything for my business. It hadn’t really changed much of anything at that point.

That’s when it hit me. I was treating YouTube like just another platform instead of the powerful growth tool it is. So I made a few simple, strategic changes… and everything shifted.

In this episode, I’m walking you through:

• What I changed

• Why those changes worked

• And how you can start using YouTube to grow your business, especially if you sell a product or subscription box

There’s a reason every successful creator I met at that conference credited YouTube with playing a big role in their growth. It’s the second-largest search engine in the world. And unlike so many social media platforms, your YouTube content lasts.

Unlike Instagram or TikTok, where posts disappear in a flash, YouTube videos keep working for you for months (even years). This builds visibility, trust, and community, especially when you’re showing up with value.

If you’re making Reels or packing videos, you’re already halfway there. YouTube just gives it more reach and staying power.

If you want to go deeper, check out the YouTube course that helped me shift everything. It’s practical, doable, and honestly... it changed how I show up on the platform.

Click HERE to grab it now. Use code SARAH for $50 off.

I went from 2,300 subscribers in February to more than 16,000 just a few months later. My goal? 50K subscribers by the end of 2025. I know it’s possible because of the systems I’ve put in place.

Join me for this episode to learn how YouTube can work for you and your subscription box business. YouTube isn’t magic. But with the right strategy, it can grow your business.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!