))
The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift
Manage episode 473007795 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.
This week’s highlights:
- Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance
- Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control
- A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA
- Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data
- Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features
#adtechgod #advertising #news #adtech #god
Learn more about your ad choices. Visit megaphone.fm/adchoices
99 episodes
Share
