062. ESSENTIAL MARKETING STRATEGIES FOR CREATIVE BUSINESSES: BOOST VISIBILITY, BUILD TRUST, ATTRACT CLIENTS

PASSION to PROFIT

Are you feeling overwhelmed by all the marketing strategies you 'should' be following? In this episode, I'm sharing what I believe works for small creative businesses - practical, high-impact approaches that don't require huge budgets or endless hours. From my years of experience growing two seven-figure businesses, I'll show you exactly where to focus your efforts for the greatest impact.

Key Moments:

• [00:00] Exploring one of the biggest challenges for small businesses: How to prioritise your marketing on a budget
• [01:27] How do you choose a marketing strategy?: My advice as one creative to another
• [03:00] The foundation of effective marketing - Getting crystal clear on who you're talking to and what they really want/need
• [04:07] Defining your value proposition: Understanding why someone chooses you over another
• [04:39] Build trust and loyalty: Having a clear and consistent message
• [05:30] Building genuine relationships: This is the most powerful marketing tool you already have
• [12:36] Simple website essentials that convert visitors into clients
• [16:03] Local SEO secrets that attract your ideal clients
• [19:35] Gain trust and authority: Content marketing and social proof to showcase your expertise without overwhelming you
• [22:18] Social media simplified: Which platforms actually matter for your business?
• [23:53] Email marketing: Your most reliable tool for building lasting relationships
• [27:22] Paid advertising: When to invest and how to start small
• [30:56] Tracking your results: Simple ways to measure your success
• [34:12] Quick recap of the episode

Notable Quotes:

"Exceptional service is your greatest marketing tool. When you consistently deliver value and make your clients feel seen and appreciated, you build loyalty that leads to natural growth."

"You don't need to be everywhere - you need to be where your ideal clients are, showing up consistently with value that matters to them."

"Word-of-mouth marketing isn't about referral programs - it's about creating experiences so remarkable that people can't help but talk about them."

Resources Mentioned:

• Episode 028: How to Gather and Use Testimonials
• Episode 055: SEO Strategies for Small Businesses
• Episode 057: Collaborating for Business Growth
• Episode 061: Setting Boundaries with Clients
• Read This Week's Full Journal Post
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights

Which marketing strategy feels most natural for your creative business? I'd love to hear what's working for you and what feels challenging. Please do share your experience with me on Instagram - I personally read and respond to every message!

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