Unf*ck Your Business: Why Retention Beats Acquisition Every Time With Mark Stern

Train Wreck Show

If your business retention strategy is “hope they don’t leave,”—congratulations, you’re doing it wrong! But don’t worry, Emma Rainville and Perry Belcher are here to stage an intervention.

Buckle up, folks, because we’re about to dive into another beautiful disaster. This week on The Train Wreck Show, Emma and Perry sit down with Mark Stern, founder of Custom Box Agency and the guy who’s here to turn customer retention into an art form.

Mark’s business is all about creating unforgettable, physical brand experiences. Think of it as retention wrapped in a box (literally). But how do you convince companies that a box full of goodies is the key to keeping their customers hooked? That’s exactly what the dynamic duo attempts to untangle, with a mix of marketing genius, unsolicited advice, and the occasional roast.

If you're struggling to keep customers engaged, this episode is for you. And if you're a SaaS founder, pay extra attention—you're about to discover the secret sauce to making your retention rate skyrocket.

🎧 Ready to unf*ck your business? Tune in now, and don’t forget to subscribe at TrainWreckShow.com, or Emma might judge you forever.

🚨Do you want some game-changing advice to unf*ck your business? Apply to be our next guest:👉 https://trainwreckshow.com/contactus

“Are you selling what you want to sell, or are you selling what they want to buy? The market is screaming at you what they want to buy.” ~ Perry Belcher

In this Episode:

- The challenge of doing business via word of mouth

- Data-driven marketing: why proof of retention is necessary

- Mark’s ideal customer & pain points

- Acquisition vs. retention: the debate begins

- The YETI cooler story: sell what people want to buy

- SaaS: The goldmine for retention strategies

- Pharmaceutical industry: another big play?

- Perry's goal when throwing an event

- Trade shows & events: a missed opportunity

- Final takeaways & Mark’s next steps

Resources:

- Website - http://www.trainwreckshow.com

- Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Mark Stern:

🌐 Website - https://customboxagency.com/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/