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Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons f ...
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What Ferraris and Whiskey Can Teach You About Business Success and Market Demand
54:41
54:41
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54:41
Buckle up for a rollicking episode of 'The Train Wreck Show,' hosted by Perry Belcher and Emma Rainville! In this spirited discussion, Perry and Emma dissect the crucial role of supply and demand in business success—or train-wrecks. Holding nothing back, our hosts cover everything from high-end exclusivity, like Hermès bags and Ferraris, to the eco…
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Marketing Genius Talks About Naming: Why Your Product Name is Costing You Sales
42:55
42:55
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42:55
What if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products…
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The AI Race: Which Tool Dominates and Who's Getting Left Behind?
45:20
45:20
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45:20
Ready to witness an AI showdown? In this episode of 'The Train Wreck Show,' Perry Belcher and Emma Rainville dive into the chaotic world of AI tools, breaking down which ones reign supreme and which might not make the cut. From ChatGPT's various models to contenders like Claude and Gemini, Perry shares rapid-fire insights while Emma keeps him on hi…
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Your Funnel Isn’t Broken - You're Just Bad at Reading Data
49:52
49:52
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49:52
Ever wondered why your funnel's failing? In this episode of the Train Wreck Show, Perry Belcher and Emma Rainville dive into why your funnel isn’t broken—it's just not hitting the right emotional chords with your buyers. They discuss the importance of understanding your audience, the pitfalls of assuming targeted marketing equals good marketing, an…
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From $7 to Millions – Secrets from The Godfather of Tripwire funnels
37:57
37:57
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37:57
Did you know that Perry is known as the ‘Godfather of Tripwire funnels’? More importantly, what in the world are tripwire funnels?! Join Perry Belcher and Emma Rainville in this episode where they unpack the legendary 'trip wire funnel' method that skyrocketed companies to success AND got Perry banned! …to this day! (well at least according to him)…
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There’s a 200-IQ Genius in Your Pocket—And You’re Still Not Using It?
40:27
40:27
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40:27
Get ready to navigate the chaos in this episode of 'The Train Wreck Show'! Perry Belcher and Emma Rainville dive deep into AI's rapid evolution, sharing hot takes on its impact on businesses and the workforce. From discussing ChatGPT's revolutionary updates to humorous exchanges about life and tech, they cover it all. Discover real-world tips, like…
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The Hamster Wheel of Doom: How to Overcome Shiny Object Syndrome
32:09
32:09
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32:09
Ever felt like you’re on the hamster wheel of doom? Well, you’re not alone, and Perry’s got the brutal honesty to prove it! He breaks down how to avoid falling into traps and why mastering a business model is a game-changer. Buckle up because this episode is like a rollercoaster with no seatbelts, folks! Perry and Emma dive into the highs and lows …
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Perry Belcher Addresses His Manifesto "I Hate Marketing Manifesto (And I Quit!)”
52:05
52:05
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52:05
Ready to dive into a rant that could reshape your view of marketing? In this episode, Perry Belcher flips the script on traditional marketing tactics and unapologetically declares his exit from the “marketing world” as we know it. This isn't your typical episode. Today, Perry and Emma throw shade at fake gurus and expose the dirty truth behind the …
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The Time Value of Money: The Truth About Pricing, Investing, and Passive Income
48:48
48:48
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48:48
Time is your most valuable asset, but are you investing it wisely? It's time to gain insights that will help you stop wasting time and start stacking the profits! Buckle up because Perry and Emma are flipping the script on the time value of money! From the psychology of pricing strategies (because, yeah, it’s not just about slapping a price tag on …
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2025 Post-Election Predictions: Robots Are Coming for Your Job and Your Retainer
51:24
51:24
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51:24
Is your job safe from robots? Spoiler alert: It’s not. Today, Perry and Emma dive into the future of AI, automation, and the job massacre happening right under our noses. From McDonald’s robotic hot dog carts to the death of the retainer model, it’s a wake-up call you don’t want to miss. Welcome to the future–where AI writes your emails, flips your…
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The Client Retention Nightmare: Why Clients Ghost You (And How to Fix It) | Unf*ck Your Business Series
46:15
46:15
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46:15
You know what’s fun? Saving thousands on taxes. You know what’s not fun? Thinking you’ve mastered the system after one year and then getting steamrolled by the IRS. Enter CPA Ryan Bakke, who’s here to spill the tea on why real estate investors keep ghosting him (big mistake)--and how he’s plotting his comeback. This week, Perry and Emma welcome CPA…
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How to Scale an Amazon Business Without Losing Your Mind With Tool Wrangler | Unf*ck Your Business Series
50:42
50:42
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50:42
Ever had a million-dollar idea while drunk in your garage? Well, this week’s guest actually turned his into a real business. Meet Andrew, a.k.a. “The Meat Pump Guy”, founder of Tool Wrangler, a company that started as a personal frustration and became a full-fledged brand selling on Amazon, Etsy, eBay, and in retail stores. But here’s the problem: …
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Micromanage, Delegate, or Die? The Leadership Struggles That Hold You Back With Jeanette Sims | Unf*ck Your Business Series
49:36
49:36
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49:36
If your business feels like a never-ending circus, congratulations! You’re normal. But what if you are the ringmaster of the chaos? This week, Perry Belcher and Emma Rainville sit down with Jeanette Sims, a financial publishing and affiliate marketing pro, who’s realizing the biggest bottleneck in her business might just be… her. 😱 It's time to thi…
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Unf*ck Your Business: Why Retention Beats Acquisition Every Time With Mark Stern
44:06
44:06
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44:06
If your business retention strategy is “hope they don’t leave,”—congratulations, you’re doing it wrong! But don’t worry, Emma Rainville and Perry Belcher are here to stage an intervention. Buckle up, folks, because we’re about to dive into another beautiful disaster. This week on The Train Wreck Show, Emma and Perry sit down with Mark Stern, founde…
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If Your World Hit Reset: Emma Rainville Grills Perry Belcher on Starting Over and Crushing It
19:29
19:29
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19:29
What if you lost EVERYTHING? No cash, no connections, just pure survival mode. Would you claw your way back to success…or move to a beach and give up? In this episode, Emma Rainville puts Perry Belcher in the hot seat, grilling him on exactly how he’d rebuild from scratch if his world hit reset. Spoiler: Perry has a brutally simple (and weirdly gen…
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Unf*ck Your Business: Lead Generation and Amazon Strategies With Izabella Ritz
45:37
45:37
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45:37
What happens when your leads dry up, your funnels falter, and your strategy feels stale? You call in the experts. In this episode, Perry Belcher and Emma Rainville welcome Izabella Ritz, a powerhouse in Amazon product research and eCommerce strategy. Izabella runs a wildly successful product research agency, but even the best businesses need a litt…
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How to Make ‘Take My Money!’ Offers (No Actual Brainwashing Required) Part 2
1:03:01
1:03:01
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1:03:01
Let’s be real—selling is a game of tapping into what people really want (hint: it’s not just your product). In this episode, Perry Belcher and Emma Rainville continue to unravel the secret sauce behind primal offers. We’re talking about the deep stuff—fear, status, and, yes, a little sprinkle of ego. From Perry’s laugh-out-loud story about a risky …
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How to Make ‘Take My Money!’ Offers (No Actual Brainwashing Required) Part 1
1:08:04
1:08:04
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1:08:04
Get ready to have your brain rewired and your marketing game elevated in Part 1 of this explosive two-part series on primal offers! In this episode, Perry Belcher and Emma Rainville reveal the secrets behind connecting with your audience’s most basic instincts and explain why their reptilian brains hold the key to buying decisions. From hilarious p…
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Unf*ck Your Business: Fixing Sales Funnels With Chris Thompson
54:38
54:38
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54:38
Let’s face it–sometimes, your business just needs a hard reset. In this episode, that’s exactly what Perry Belcher and Emma Rainville deliver for Chris Thompson, co-founder of Mike Mandel Hypnosis. Chris’s business is all about certifying people in hypnosis (yes, really), but his marketing funnel? Well, it’s hypnotizing the wrong crowd. Perry and E…
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7-11-4: The Ultimate Framework for Earning Trust
49:23
49:23
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49:23
Ever wonder why some brands make you scream, “Take my money!” while others leave you with a major case of buyer’s remorse? In this episode of The Train Wreck Show, Emma Rainville and Perry Belcher bring the laughs and the lessons with the 7-11-4 Principle—a no-BS framework for building trust that doesn’t involve three tequila shots (unless that’s y…
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A Year in a Month Strategy: Six Levers for Business Growth and Scaling Income
52:44
52:44
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52:44
Are you ready to embrace the ups and downs of business? Welcome to the Train Wreck Show, where bold ideas meet brutal reality. In this episode, seasoned entrepreneurs Emma Rainville and Perry Belcher dive headfirst into the chaos of business to share their groundbreaking concept: achieving a year’s worth of income in just one month. Emma and Perry …
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The 4 Magic Boxes That Drive Any Business
52:09
52:09
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52:09
What do successful businesses have in common? In this episode, Emma Rainville and Perry Belcher reveal their ultimate framework: the 4 Magic Boxes. This timeless strategy is the foundation of every thriving business, whether you sell digital tools, survival gear, or pet accessories. From tripwires that turn prospects into buyers to advanced upselli…
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Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, an…
…
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