Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Brandi Mowles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandi Mowles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Serve Scale Soar®
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Creative Cocktail: Blending The Perfect Ad Creatives
Manage episode 481522581 series 2826369
Content provided by Brandi Mowles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandi Mowles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.
Topics Covered In This Episode:
- The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.
- Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.
- Considers the need to adapt creatives based on the specific campaign and target audience.
- Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.
- Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.
- Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.
- Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.
- Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.
Find the full show notes at: https://brandimowles.com/211
If you’re ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail”
Additional Resources:
Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation
CLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANT
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
260 episodes
Share
Manage episode 481522581 series 2826369
Content provided by Brandi Mowles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandi Mowles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.
Topics Covered In This Episode:
- The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.
- Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.
- Considers the need to adapt creatives based on the specific campaign and target audience.
- Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.
- Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.
- Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.
- Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.
- Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.
Find the full show notes at: https://brandimowles.com/211
If you’re ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail”
Additional Resources:
Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation
CLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANT
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
260 episodes
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Similar to Serve Scale Soar®
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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1
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11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
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