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S6E18 - Shawn Sease Fixing Cold Calling in the SDR Industrial Complex

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Manage episode 476981044 series 2627292
Content provided by Richard Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you.

The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies.

Key topics covered:

  • Why there's no "secret sauce" in prospecting—it's about doing the work properly
  • The surprising data on follow-up calls generating 2-12x more meetings than first-time connects
  • How to rethink your first-call objectives to build a pipeline of follow-ups
  • Sean's innovative "Round Table" approach that transforms cold outreach effectiveness
  • Why making SDR roles a stepping stone to AE positions is "one of the most egregious errors in sales today"
  • The talent challenges in outbound teams and how to address them

Whether you're a sales leader struggling with outbound results or an SDR looking to improve your approach, Sean's human-centered philosophy on prospecting will change how you think about cold calling forever.

  continue reading

463 episodes

Artwork
iconShare
 
Manage episode 476981044 series 2627292
Content provided by Richard Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you.

The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies.

Key topics covered:

  • Why there's no "secret sauce" in prospecting—it's about doing the work properly
  • The surprising data on follow-up calls generating 2-12x more meetings than first-time connects
  • How to rethink your first-call objectives to build a pipeline of follow-ups
  • Sean's innovative "Round Table" approach that transforms cold outreach effectiveness
  • Why making SDR roles a stepping stone to AE positions is "one of the most egregious errors in sales today"
  • The talent challenges in outbound teams and how to address them

Whether you're a sales leader struggling with outbound results or an SDR looking to improve your approach, Sean's human-centered philosophy on prospecting will change how you think about cold calling forever.

  continue reading

463 episodes

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