AI in Marketing: How to Integrate AI & Agile for Business Growth

The Backstory on Marketing and AI

#Books #Arts #Business #Podcasting Education #Marketing #Guy Powell

36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 32:39

MP3•Episode home

How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.

Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.

With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.

🚀 Learn how to future-proof your marketing strategy with AI.

🔹 Listen now: [Insert Podcast Link]

🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai

75 episodes

AI in Marketing: How to Integrate AI & Agile for Business Growth

The Backstory on Marketing and AI

published about a year ago

MP3•Episode home

🚀 Learn how to future-proof your marketing strategy with AI.

🔹 Listen now: [Insert Podcast Link]

🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai

75 episodes

#Books #Arts #Business #Podcasting Education #Marketing #Guy Powell

All episodes

1
AI Market Research Realities 31:15

4 days ago31:15

31:15

In this episode of The Backstory on Marketing and AI , Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape. From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation. We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support. Whether you’re a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business. To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.com Click here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E…

1
AI and Creative Disruption 32:05

10 days ago32:05

32:05

This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can both replace and amplify human creativity—and what that means for marketers. Click here to view the video: https://youtu.be/5Aqe1wPoelM…

1
AI in Creative Production 39:23

12 days ago39:23

39:23

In this episode of The Backstory on Marketing and AI , we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally resonant videos—whether for national military campaigns or NBA hype reels. Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content. Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity. Click here to view the video: https://youtu.be/DUAtxli4TQA…

1
AI-Powered Startup Workflows 34:59

16 days ago34:59

34:59

In this episode of The Backstory on Marketing and AI , we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins. David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant. Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines. ✅ Learn how to score niche pain points using AI ✅ See how AI automates personalized drip campaigns ✅ Discover how to use AI in project estimation and software planning ✅ Learn how prompt engineering unlocks real value ✅ Get insights on how to out-compete by collaborating with AI David also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results. Visit Tekyz: https://tekyz.com Connect with David: https://www.linkedin.com/in/dhirschfeld/ Click here to view the video: [insert video link] #AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit…

1
AI & Market Research’s Future 36:14

22 days ago36:14

36:14

In this episode of The Backstory on Marketing and AI , we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing. You’ll learn: · How to use AI to close the “say-do” gap · The value of AI-powered digital focus groups · The role of meaning-making vs. sense-making in successful AI strategies · How smart fridges and food delivery data contribute to predictive analytics · Why generalists will thrive in the age of AI Plus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways. To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.com Click here to view the video: AI and Marketing with Andreas Duess…

1
AI Search Is Changing Marketing 28:37

25 days ago28:37

28:37

In this episode of The Backstory on Marketing and AI , we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly. You'll hear expert insights on: · How AI search differs from traditional SEO · The role of review platforms and YouTube content · The importance of a holistic marketing strategy · What foundational marketing principles still matter · How to audit your brand’s AI visibility vs. competitors We also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing. 🔗 LinkedIn Profile 📎 To learn more about Debbie Gainsford Marketing , visit: https://debbiegainsford.com/ 🎥 Click here to view the video: https://youtu.be/J5mwMDPASF0 Hashtags: #AIandMarketing #AIenabledMarketResearch #DigitalMarketing #AISEO #B2BMarketing…

1
AI for Trade Marketing Growth 27:11

26 days ago27:11

27:11

In this episode of The Backstory on Marketing and AI , we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align your brand messaging, reduce marketing waste, and convert more leads by integrating AI into your customer journey. You’ll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you’re a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics. 🔗 LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ To learn more about Far Beyond Marketing, visit: https://farbeyondmarketing.com/ Click here to view the video: https://youtu.be/96zz9EH0zp4…

1
AI’s Disruption of SEO 36:42

29 days ago36:42

36:42

In this episode of The Backstory on Marketing and AI , we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines. Discover: · Why human expertise still matters in SEO · How to use AI without losing reader trust · The danger of relying on AI for keyword research · How PR, backlinks, and EEAT play a critical role in your rankings · Why zero-click content is changing everything · What AI-powered search engines mean for local businesses From startups to Fortune 500 brands, this episode offers invaluable insights into building long-term SEO success in the age of AI. 🎥 Click here to view the video: https://youtu.be/Ye4EyhMbx-0 Click to visit the Channel: https://www.youtube.com/@BackstoryOnMarketingandAI…

1
AI’s Role in Marketing Creativity 26:23

5 weeks ago26:23

26:23

In this episode of The Backstory on Marketing and AI , we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world. From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers: · How Freepik transitioned from a stock content platform to a full AI suite · What SlidesGo is doing with presentations and generative media · The biggest AI trends marketers need to prepare for · Ethical concerns, legal gray areas, and quality assurance · Practical advice for new marketers and creatives entering the AI age We also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools. Resources mentioned: · Freepik: https://freepik.com · Connect with Jose: https://www.linkedin.com/in/joseflorido/ · Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing Machine Click here to view the video: https://youtu.be/YsaobR4_iYY…

1
AI and Marketing in Action 18:33

5 weeks ago18:33

18:33

In this episode of The Backstory on Marketing and AI , we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows. Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality. Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights! 🔗 Connect with Marla on LinkedIn To learn more about Zayo, visit: https://zayo.com/ 🎥 Click here to view the video: https://youtu.be/7OvvTv2EUIQ #AIandMarketing #AIenabledMarketResearch #ContentStrategy #SocialMediaMarketing #MarketingInnovation…

1
AI-Native Ad Platforms 39:01

5 weeks ago39:01

39:01

In this episode of The Backstory on Marketing and AI , we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full-funnel visibility and campaign autonomy. Hear how they're preparing for a cookieless future through privacy-forward data strategies and how they’re applying natural language processing in contextual targeting. This conversation dives deep into: The shift from assistive to autonomous marketing decision-making Multi-channel campaign optimization and cross-channel attribution Contextual targeting through NLP in the post-cookie era Lessons from real-world clients seeing AI impact bottom lines 🔗 Visit https://www.linkedin.com/in/vibhor/ 🔗 Visit https://nextroll.com Click here to view the video: https://youtu.be/_xMXG9X-TNU #AIandMarketing #MarketingAI #AdTech #PersonalizationAtScale #AIenabledMarketResearch…

1
AI Tools That Scale Marketing 44:57

6 weeks ago44:57

44:57

In this powerful episode of The Backstory on Marketing and AI , we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing. They break down the role of platforms like Gemini, ChatGPT, Hype AI, and Blow Potato in enhancing content creation, segmentation, personalization, and operational workflows. The conversation touches on agent-based AI systems, the strategic use of AI for segment-based personalization, and the importance of maintaining human oversight to ensure accuracy and compliance—especially in regulated industries. Angela and Travis also offer practical tips for young marketers to own their careers, drive AI adoption within their teams, and use tools like prompt libraries to scale their work. This episode is packed with insight, humor, and hands-on advice for marketers looking to stay ahead of the curve in the age of automation. 🎥 Click here to view the video: https://youtu.be/2SidPicW_Xo…

1
AI’s Impact on Publishing 40:29

6 weeks ago40:29

40:29

In this episode of The Backstory on Marketing and AI , we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape. You’ll learn: How TikTok and influencer-driven algorithms are replacing traditional media in book discovery How AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assets Why Amazon's AI chatbot “Rufus” may mark the end of SEO as we know it How synthetic narration could disrupt the audiobook market Why AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teams This episode is a must-listen for marketers, publishers, and authors navigating the AI transformation. Click here to view the video: https://youtu.be/JiVOaAhJpEQ…

1
AI + Culture + Strategy 41:49

7 weeks ago41:49

41:49

In this episode of The Backstory on Marketing and AI , we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic. This conversation covers: · How marketers can build trust in AI outputs · Why AI should be seen as an input synthesizer, not a magic bullet · The role of "explainability" in selling AI-derived ideas internally · How Opus Intelligence uses role-specific agents to cut research time by 75% · Why cultural relevance must be trained into your AI stack · How to scale content without sacrificing strategic insight · Why marketers need to move beyond “AI as a buzzword” This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing. Click here to view the video.…

1
AI, Branding & The Shark Bite 31:05

9 weeks ago31:05