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Is AI-Enabled Market Research the Future of E-Commerce and Branding?
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How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.
Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.
If you want to stay ahead of the AI marketing curve, donβt miss this conversation!
π Watch more AI and marketing content: β Visit @BackstoryOnMarketingandAI for more episodes.
β Learn more about ProRelevant at ProRelevant.com.
β Check out MarketingMachine.ProRelevant.com for insights from the upcoming book AI Marketing Machine.
β Connect with Neil Twa: LinkedIn.
π Hashtags:
#AIandMarketing #AIMarketResearch #EcommerceAI #DigitalMarketing #MarketingInnovation
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