How Is AI Transforming Marketing? Interview With Jim Matuga And Guy Powell The Backstory On Marketing And AI podcast

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In this episode of The Backstory on Marketing and AI , we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment. Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets. Topics include: · AI in client entertainment and logistics · Founder-market fit and solving real pain points · Early startup mistakes to avoid · Using AI-enabled market research for decision-making · Building digital agents for daily business tasks Andy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success. Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U…

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AI’s Role in Growth Marketing 26:03

5 days ago26:03

26:03

In this episode of The Backstory on Marketing and AI , discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off. Topics covered: · Why prompt engineering matters · Real use cases for AI-enabled market research · How to personalize B2B messaging for buying committees · AI tools that speed up the sales cycle · Mistakes to avoid—especially around data privacy · Advice for young marketers trying to break into AI-driven marketing Hear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies. Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag…

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Reconnecting in AI Marketing 27:00

12 days ago27:00

27:00

In this episode of The Backstory on Marketing and AI , we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection. You'll learn: · How to avoid shallow automation strategies · The power of podcasting and community in B2B · Why trust-building beats targeting · How AI enabled market research can support—but not replace—human insight · The balance between tech and empathy in marketing Whether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion. Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM…

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AI’s Role in B2B Storytelling 29:02

5 weeks ago29:02

29:02

In today’s saturated content environment, brands aren’t short on content—they’re short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B companies are using AI to build better stories and smarter videos. Video is one of the most effective mediums for generating trust and engagement. But video creation comes with complexity—scripts, visuals, audio, pacing. That’s where AI-enabled market research is proving its worth. As discussed in the episode, AI helps marketing teams quickly analyze transcripts, stakeholder interviews, brand voice documentation, and competitive landscapes. The result? A compressed research cycle and scripts tailored to audience needs—not internal politics. One standout takeaway is the “video marketing trifecta,” a strategic framework that aligns video types (anthem, explainer, and endorsement) with each stage of the buyer’s journey. This structure ensures every stakeholder—whether a technical evaluator or the CFO—gets video content suited to their mindset. AI doesn’t replace creativity—it accelerates insight and fuels ideation. It gives marketers another voice in the room, helping them break creative ruts and increase impact. To learn more about Pennant Video and their work: https://pennant.video Click here to view the video: https://www.youtube.com/watch?v=smJuopjDSe4 Hashtags: #AIandMarketing #AIEnabledMarketResearch #VideoMarketing #B2BMarketing #ContentStrategy…

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AI in Influencer Marketing 31:52

6 weeks ago31:52

31:52

In this episode of The Backstory on Marketing and AI , we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation. Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products. Tune in to discover: · How to use AI-enabled market research to find influencers already in your buyer pool · Why refunds outperform flat-rate payments in influencer conversion · What makes AI-generated outreach more authentic and effective · Where AI helps optimize the entire influencer journey This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world. Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo…

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AI in Marketing: Real Results 30:18

7 weeks ago30:18

30:18

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines. Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include: · How to accelerate creative development with GenAI · Challenges in data readiness for AI deployments · Why executive alignment matters for AI transformation · AI tools Boobesh recommends · Advice for marketers entering an AI-first workforce If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value. Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM…

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AI’s Role in Marketing Today 28:09

7 weeks ago28:09

28:09

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction. Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results. Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding. Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE…

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AI Market Research Realities 31:15

9 weeks ago31:15

31:15

In this episode of The Backstory on Marketing and AI , Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape. From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation. We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support. Whether you’re a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business. To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.com Click here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E…

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AI and Creative Disruption 32:05

9 weeks ago32:05

32:05

This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can both replace and amplify human creativity—and what that means for marketers. Click here to view the video: https://youtu.be/5Aqe1wPoelM…

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AI in Creative Production 39:23

10 weeks ago39:23

39:23

In this episode of The Backstory on Marketing and AI , we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally resonant videos—whether for national military campaigns or NBA hype reels. Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content. Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity. Click here to view the video: https://youtu.be/DUAtxli4TQA…

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AI-Powered Startup Workflows 34:59

10 weeks ago34:59

34:59

In this episode of The Backstory on Marketing and AI , we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins. David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant. Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines. ✅ Learn how to score niche pain points using AI ✅ See how AI automates personalized drip campaigns ✅ Discover how to use AI in project estimation and software planning ✅ Learn how prompt engineering unlocks real value ✅ Get insights on how to out-compete by collaborating with AI David also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results. Visit Tekyz: https://tekyz.com Connect with David: https://www.linkedin.com/in/dhirschfeld/ Click here to view the video: [insert video link] #AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit…

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AI & Market Research’s Future 36:14

11 weeks ago36:14

36:14

In this episode of The Backstory on Marketing and AI , we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing. You’ll learn: · How to use AI to close the “say-do” gap · The value of AI-powered digital focus groups · The role of meaning-making vs. sense-making in successful AI strategies · How smart fridges and food delivery data contribute to predictive analytics · Why generalists will thrive in the age of AI Plus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways. To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.com Click here to view the video: AI and Marketing with Andreas Duess…

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AI Search Is Changing Marketing 28:37

12 weeks ago28:37

28:37

In this episode of The Backstory on Marketing and AI , we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly. You'll hear expert insights on: · How AI search differs from traditional SEO · The role of review platforms and YouTube content · The importance of a holistic marketing strategy · What foundational marketing principles still matter · How to audit your brand’s AI visibility vs. competitors We also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing. 🔗 LinkedIn Profile 📎 To learn more about Debbie Gainsford Marketing , visit: https://debbiegainsford.com/ 🎥 Click here to view the video: https://youtu.be/J5mwMDPASF0 Hashtags: #AIandMarketing #AIenabledMarketResearch #DigitalMarketing #AISEO #B2BMarketing…

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AI for Trade Marketing Growth 27:11

12 weeks ago27:11

27:11

In this episode of The Backstory on Marketing and AI , we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align your brand messaging, reduce marketing waste, and convert more leads by integrating AI into your customer journey. You’ll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you’re a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics. 🔗 LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ To learn more about Far Beyond Marketing, visit: https://farbeyondmarketing.com/ Click here to view the video: https://youtu.be/96zz9EH0zp4…

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AI’s Disruption of SEO 36:42

12 weeks ago36:42