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How is AI transforming Marketing? Interview with Jim Matuga and Guy Powell
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In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and gain a competitive edge.
Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production, and data-driven marketing strategies.
AI is not replacing marketers—it’s amplifying their creativity and efficiency. Learn why embracing AI is crucial for small businesses, mid-sized enterprises, and major brands alike.
🚀 Will AI shape the future of marketing? Watch now to find out!
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