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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Using spoken communication to build confidence and authority
Manage episode 489806501 series 2941560
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In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.
He shares:
How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects
Ways to build client trust through storytelling
What makes great architectural communicators stand out - It's not just brilliant design but being adaptable
The need for structured preparation frameworks
How to handle unknown questions confidently
Ways to scale relationship management across a firm
And much more.
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About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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Mentioned in this episode:
Marketing AI use case survey
Hey marketers, I need your help... Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about how you're using AI in your day-to-day work. I'm interested in hearing how AI is or isn't transforming your marketing work? What tools you're using? What's working and what's not? I've created a 2-3 minute survey to understand how marketers are really using AI, and I'd love your input. The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants – so do leave your email at the end if you want a copy. 👉 Take the survey: https://form.jotform.com/251134293448053
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