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EP012: 4 Realtor Personality Profiles & What Brokers They Need
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In today’s episode Laci LeBlanc and I discuss the 4 basic Realtor profiles and the brokers they need to partner with to ensure their success. Working with lots of different real estate agents has taught me some key insights about how they work as well as what they need from brokers in order to see the most growth and score the big wins we all want as business professionals.I’ve broken down the characteristics of realtors I’ve met during my time in the business into four distinct profiles. You can use these profiles as Thinking Tools to help you figure out the type of professional you want to be. Once you know that, you will know exactly what you need in a broker partner to maximize your business and complement what you do best.
SHOW HIGHLIGHTS
The podcast identifies four primary realtor profiles: the deal maker, the disillusioned, the diehard, and the new professional. Recognizing and understanding these profiles can steer your career path and shape your success in the real estate industry.
The successful deal maker is characterized by their thrill of the hunt and love for closing deals. They are highly self-motivated, goal-oriented, and take every opportunity that comes their way.
The disillusioned realtor is often a person who has had their license for a couple of years and joined a new brokerage because they were not aligned with their previous broker's philosophy. Their success can hinge on their relationship with their broker.
The diehard real estate agents are those who have been loyal to their broker and have achieved success by following the traditions and rules of their brokerages. Their success can also depend on finding the right broker-agent relationship.
The new professional is often internally motivated and focused on their own future growth. They work by referrals and value collaboration over competition.
The broker-agent relationship plays a pivotal role in the success of a real estate agent. It's important to have the right broker who complements the agent's approach to the business.
Establishing a personal brand in today's market is significant. It helps set the real estate agent apart from the competition and prevents the perpetuation of the myth that all agents are alike.
The 'four freedoms' - time, relationships, financial well-being, and self-care - are essential to a thriving real estate career. Prioritizing these aspects can lead to a more sustainable and fulfilling career.
The power of referrals and the psychology behind them are explored. Referrals are about sharing a positive experience with someone else and are not necessarily about being incentivized.
Having a growth mindset is crucial for a successful real estate career. It allows realtors to constantly look ahead, stay excited about the future, and believe that their future is bigger than their past.
LINKS
Join me on the Connect Practice Track and Grow Podcast
P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.
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