The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
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Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Everything Marketers Need to Know About AI Max for Search
Manage episode 488063537 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.
This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.
In this episode, we reveal:
• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities
• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches
• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation
• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics
We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.
As our Head of PPC, Rebecca Pilkington, explains:
"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."
Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.
Get the show notes:
https://exposureninja.com/podcast/dojo-53/
Listen to these episodes next:
Have Google’s AI Overview Ranking Factors Been Revealed?
https://exposureninja.com/podcast/dojo-52/
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
498 episodes
Share
Manage episode 488063537 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.
This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.
In this episode, we reveal:
• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities
• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches
• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation
• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics
We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.
As our Head of PPC, Rebecca Pilkington, explains:
"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."
Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.
Get the show notes:
https://exposureninja.com/podcast/dojo-53/
Listen to these episodes next:
Have Google’s AI Overview Ranking Factors Been Revealed?
https://exposureninja.com/podcast/dojo-52/
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
498 episodes
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Similar to The Digital Marketing Podcast by Exposure Ninja
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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