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How To Rank in Google's AI Mode
Manage episode 487734007 series 1273522
Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.
In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.
Key insights covered:
- Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
- How AI tools form brand associations through "embeddings" and learned patterns
- The fundamental difference between algorithmic ranking and AI recommendations
- Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
- Why generic, top-funnel content is becoming worthless in the AI era
Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.
Get the show notes:
https://exposureninja.com/podcast/357/
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How To Rank in Perplexity
https://exposureninja.com/podcast/349/
How SEO Works in 2025
497 episodes
Manage episode 487734007 series 1273522
Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.
In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.
Key insights covered:
- Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
- How AI tools form brand associations through "embeddings" and learned patterns
- The fundamental difference between algorithmic ranking and AI recommendations
- Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
- Why generic, top-funnel content is becoming worthless in the AI era
Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.
Get the show notes:
https://exposureninja.com/podcast/357/
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How To Rank in Perplexity
https://exposureninja.com/podcast/349/
How SEO Works in 2025
497 episodes
All episodes
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