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How To Rank in Google's AI Mode

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Manage episode 487734007 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.

In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.

Key insights covered:

  • Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
  • How AI tools form brand associations through "embeddings" and learned patterns
  • The fundamental difference between algorithmic ranking and AI recommendations
  • Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
  • Why generic, top-funnel content is becoming worthless in the AI era

Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.

Get the show notes:

https://exposureninja.com/podcast/357/

Listen to these episodes next:

How To Rank in ChatGPT

https://exposureninja.com/podcast/348/

How To Rank in Perplexity

https://exposureninja.com/podcast/349/

How SEO Works in 2025

https://exposureninja.com/podcast/346/

  continue reading

497 episodes

Artwork
iconShare
 
Manage episode 487734007 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.

In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.

Key insights covered:

  • Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
  • How AI tools form brand associations through "embeddings" and learned patterns
  • The fundamental difference between algorithmic ranking and AI recommendations
  • Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
  • Why generic, top-funnel content is becoming worthless in the AI era

Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.

Get the show notes:

https://exposureninja.com/podcast/357/

Listen to these episodes next:

How To Rank in ChatGPT

https://exposureninja.com/podcast/348/

How To Rank in Perplexity

https://exposureninja.com/podcast/349/

How SEO Works in 2025

https://exposureninja.com/podcast/346/

  continue reading

497 episodes

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