Artwork

Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita

56:53
 
Share
 

Manage episode 448966671 series 3292616
Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.

This week, we sit down with Leafly CEO Yoko Miyashita to discuss:

  • How the content flywheel works
  • Leafly’s value to the cannabis ecosystem
  • Educating consumers and tackling new markets

Key Topics Discussed

Yoko's background and how she found her way into the cannabis industry (00:01:22)

The importance of compliance and regulation in the legal cannabis industry (00:04:28)

How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)

Challenges around data, product information, and the consumer experience (00:09:50)

Leafly's relationship and initiatives with budtenders (00:11:19)

Navigating the differences between hemp and cannabis products (00:37:07)

Emerging consumer trends and the future outlook for the industry (00:58:35)

Guest Links

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

  continue reading

250 episodes

Artwork
iconShare
 
Manage episode 448966671 series 3292616
Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.

This week, we sit down with Leafly CEO Yoko Miyashita to discuss:

  • How the content flywheel works
  • Leafly’s value to the cannabis ecosystem
  • Educating consumers and tackling new markets

Key Topics Discussed

Yoko's background and how she found her way into the cannabis industry (00:01:22)

The importance of compliance and regulation in the legal cannabis industry (00:04:28)

How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)

Challenges around data, product information, and the consumer experience (00:09:50)

Leafly's relationship and initiatives with budtenders (00:11:19)

Navigating the differences between hemp and cannabis products (00:37:07)

Emerging consumer trends and the future outlook for the industry (00:58:35)

Guest Links

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

  continue reading

250 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play