The Framework That Transformed My Business (And Can Transform Yours Too)

The Duct Tape Marketing Podcast

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Nick Sonnenberg
• [00:44] How Nick Stopped Drowning in Work
• [06:25] Prioritizing Where to Start
• [07:46] Focusing on What Matters
• [10:08] Investing in Implementing Change
• [11:34] Solving Operational Efficiency Holistically
• [12:48] Best Practices of CPR (Communication, Planning, and Resources)
• [16:24] What Size Business is CPR for?
• [18:14] Find Out More About Nick and His Work

More About Nick Sonnenberg

• Nick Sonnenberg's website - http://www.nicksonnenberg.com
• Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/

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