Why Your Focus Groups Are Failing and What to Do Instead

The Duct Tape Marketing Podcast

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.

Today we discussed:

• [00:09] Introducing Jacqueline Lieberman
• [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research
• [05:17] Leveraging Dinner Events for Authentic Customer Feedback
• [09:41] Impact of VIP Dinners
• [12:41] Client Feedback of Anti-Focus Group Dinners
• [14:38] Logistics and Strategy for B2B Client
• [16:06] Scaling the Impact of Group Dinners

More About Jacqueline Lieberman

• Jacqueline Lieberman's website - http://www.antifocusgroup.com
• Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/

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