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Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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279. One Big Course or Many Smaller Ones? Here's How to Know
Manage episode 487902419 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀
I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program.
But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and building strategically around what your audience actually needs.
🔥 In This Episode:
Why the "one signature course" rule might be limiting your growth
The critical difference between solving problems and selling identities
When sequential vs. parallel courses make sense for your business
How to optimize your first funnel before creating new ones
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫
💚 💚 💚
Salome
Follow The Launch Lounge on Instagram.
106 episodes
Share
Manage episode 487902419 series 3366821
Content provided by Salome Schillack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salome Schillack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀
I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program.
But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and building strategically around what your audience actually needs.
🔥 In This Episode:
Why the "one signature course" rule might be limiting your growth
The critical difference between solving problems and selling identities
When sequential vs. parallel courses make sense for your business
How to optimize your first funnel before creating new ones
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫
💚 💚 💚
Salome
Follow The Launch Lounge on Instagram.
106 episodes
All episodes
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Similar to The Launch Lounge Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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