🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦

The Mobile User Acquisition Show

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

about a year ago 24:16

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In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to reshape performance marketing. Whether you're a marketer, creator, or tech enthusiast, this conversation offers valuable insights into the intersection of AI and advertising.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-production/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

273 episodes

🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦

The Mobile User Acquisition Show

16 subscribers

published about a year ago

MP3•Episode home

273 episodes

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks

All episodes

The Mobile User Acquisition Show

1
🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎 27:56

14 weeks ago27:56

27:56

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for players. I’m excited to share this deep dive into the intersection of psychology, AI, and marketing, and how these insights can reshape the way we approach creative strategy in the gaming industry. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/player-psychology-ad-creatives/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦 24:16

19 weeks ago24:16

24:16

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to reshape performance marketing. Whether you're a marketer, creator, or tech enthusiast, this conversation offers valuable insights into the intersection of AI and advertising. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-production/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 3:37

29 weeks ago3:37

3:37

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping your app stand out in a competitive market. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/3-paths-day-365-retention-10-percent/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 2:20

30 weeks ago2:20

2:20

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 2:15

31 weeks ago2:15

2:15

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performance. Tune in to understand how optimizing your ad strategy early on sets the foundation for scaling successfully across multiple platforms. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/early-stage-diversify/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45

32 weeks ago2:45

2:45

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35

37 weeks ago30:35

30:35

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build and monetize their own games and experiences. Additionally, Anton discusses the balance between early monetization and fostering long-term social connections. This conversation is packed with actionable insights for anyone interested in virtual worlds, creator economies, and platform growth. KEY HIGHLIGHTS 🔑 The development of Highrise as a virtual world platform was driven by the desire to connect users through immersive social experiences. 📊 User-generated content (UGC) plays a central role in the growth and engagement of the Highrise community, enabling users to create and monetize their own content. 💵 Highrise Studio, a tool for creators, allows users to build games and experiences within the platform, providing monetization opportunities through creator-driven economies. 🔮 The platform’s monetization strategy primarily focuses on cosmetic items, which users purchase to express their identity and enhance their social presence. 🎁 Weekly events and mini-games are run on Highrise to offer top-tier cosmetic rewards, incentivizing user participation and driving engagement. 🧨 A key challenge for the platform has been balancing early monetization with fostering long-term social connections among users. 💈 Virtual worlds and social platforms are evolving to include more cooperative gameplay elements to facilitate social connections between users. 📍The platform is working to reduce the barriers for users to become creators by offering accessible tools and running regular game jams. 🕹 The transition from speculative NFT-driven models to a focus on creating virtual goods and communities that hold real, sustained value within the platform has been a significant learning point. 📟 The creative flywheel at Highrise revolves around attracting users, converting them into creators, and having those creators build experiences that attract more users, thereby reinforcing growth. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ugc-creator-economies-anton-bernstein/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 28:36

41 weeks ago28:36

28:36

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on scaling subscription apps. KEY HIGHLIGHTS 🗒 Setting up automated placement-level reporting to track ad spending on Meta platforms effectively is crucial for optimizing campaigns. 👍 Different creative types directly influence ad placements, with static creatives performing well on Facebook feeds and UGC excelling on Instagram Reels. 🛑 Avoiding restrictive ad campaigns for placements helps prevent higher CPMs due to Meta’s algorithmic penalties for limiting targeting. 🧢 Meta’s algorithm tends to skew toward younger audiences in subscription apps, even though older audiences often deliver higher conversion rates. 💵 Scaling ad accounts requires diversifying creatives and placements rather than relying solely on top-performing ads. 💲 Web2App funnels offer flexibility, enabling quicker iterations and experimentation with pricing structures compared to in-app funnels. 🌐 Web-based advertising is gaining momentum as brands bypass App Store fees and optimize web traffic for efficient user acquisition. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-apps-facebook-ads/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 8:28

43 weeks ago8:28

8:28

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success. KEY HIGHLIGHTS 🗒 DieNo Games’ strategy for identifying underserved audiences and matching them with proven game mechanics. 📈 The company conducted A/B tests to compare traditional car game mechanics with merge mechanics, revealing a surprising preference for the merge variant. 🔐 Data from Sensor Tower guided the decision to focus on the car fantasy, identifying a market without dominant players. ✂️ DieNo Games used Solsthen to compare merge and car audiences, gaining insights into preferences, pain points, and spending habits. 🔍 Insights were documented and continuously used to guide feature development and modifications, ensuring alignment with the target audience’s preferences. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/merge-audience-rashad-hasanli/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 28:26

45 weeks ago28:26

28:26

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its potential to revolutionize the industry. KEY HIGHLIGHTS ⚖️ Early AI prompting requires arranging words in specific ways to get desired results. ⏱ Dividing labor among AI tasks helps avoid conflicting instructions and improves outcomes. 💎 Prompt engineering is likened to early growth hacking, emphasizing scalable solutions. 🧷 Running multiple prompts and comparing results can optimize AI performance. ✂️ Using AI as a brainstorming partner is beneficial for generating creative ideas. 🔍 The accessibility of coding and AI tools has increased, making it easier for non-programmers. 🗝 AI tools can automate repetitive and tedious tasks, freeing up time for more creative work. 📚 Using Dreambooth for training AI models with client-specific data improves consistency in outputs. 🛒 AI-generated scripts can improve significantly with the addition of training examples. 📐 Techniques like chain of thought and giving AI thinking space enhance task performance. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/prompt-engineering-mike-taylor/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🚀How to 10x your creative production: webinar with Poolday.ai 🛰 49:08

46 weeks ago49:08

49:08

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller companies or those in regulated industries may need help with high-volume creative production. 📍Marketers often need to pay more attention to AI, leading to poorly executed creatives; human input is crucial for quality. 🔐 Competitive analysis tools like Meta Ads Library, PyPy Ads, and Foreplay. Co is valuable for gathering inspiration and analyzing competitors. ✂️ AI can identify patterns in creative performance but should assist rather than replace human creativity. 🔍 Considering budget constraints, the testing process should begin with TikTok, followed by Applovin, and finalized on Meta. ✏️ Monitoring and managing creative fatigue, especially on TikTok, is vital to maintain performance. 🎈 Regularly producing new variations and having backup creatives ready ensures continuous ad performance.. 📈 AI-generated video ads can significantly streamline and enhance marketing efforts in the gaming industry. 📌 Collaborations with major platforms like Meta, Google, and TikTok are crucial for driving effective user acquisition strategies. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/10x-creative-production-poolday/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳 10:25

47 weeks ago10:25

10:25

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. 📈 The Familiarity can be leveraged to get an initial higher amount of players to try the game and retain them. 🔐 By understanding and keeping the depth while removing the complexity of a game you can ensure you don’t lose the hook of the genre. ✂️ Taking complexity and moving this preferably into a meta-structure for your more mature players can leverage your long-term retention. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51

48 weeks ago4:51

4:51

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-attribution-kit-skan-guide/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🐈Strategies for competitive analysis of creatives 🦋 5:00

49 weeks ago5:00

5:00

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27

50 weeks ago3:27

3:27

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
How Meta’s algo allocates spend to different ads in an ad set 4:59

51 weeks ago4:59

4:59

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🌐The perils of asset stuffing and what to do about it 📱 4:45

52 weeks ago4:45

4:45

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯 4:09

1 year ago4:09

4:09

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
⚓ Hooks are your video’s activation metrics 🎣 5:09

1 year ago5:09

5:09

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽 5:01

1 year ago5:01

5:01

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at… 53:39

1 year ago53:39

53:39

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGHTS 👟 Generative AI is increasingly pivotal in gaming, enhancing both creative processes and user acquisition strategies. 🏇🏽 The gaming investment climate has become more challenging, with a higher bar set for securing funding. 🎤 Adapt strategies to maintain user motivation and reduce churn. 🎳 Demonstrating robust prototypes is now critical for attracting investors, reflecting a shift from ideation to tangible proofs of concept. 🎻 The discussion highlighted a trend towards hybrid and casual gaming experiences, which are better able to adapt to current market conditions. 🚀 Changes in player behaviors post-pandemic and new privacy regulations are significantly influencing game development and marketing strategies. ⛱ Panelists emphasized the importance of adapting to these changes to leverage opportunities in a rapidly evolving gaming landscape. 🧭 Future strategies in the gaming industry will likely focus on integrating AI more deeply into development pipelines and exploiting new monetization avenues. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/generative-ai-gaming/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎 26:54

1 year ago26:54

26:54

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details about Google’s initial response to ATT, and talks about modeled conversions. We also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought about by SKAN4, including web-to-app tracking. Tune in to gain a deeper understanding of how Google maneuvers through changes like those that happened with ATT on iOS - and, more importantly, how you can adapt to a post-ATT world on iOS with UAC. KEY HIGHLIGHTS 🗒 Google’s cautious approach to iOS changes stems from its complex relationship with Apple. 📈 Large and small advertisers perceive and use Google’s modeled conversions differently. 📍Tracking limitations on iOS, such as the inability to prompt for ATT in browsers, significantly impact Google’s ad inventory. 🔐 The introduction of SKAN4 marked a pivotal improvement in tracking web-to-app conversions and overall ad attribution. ✂️ Google’s strategy post-ATT involved a wait-and-see approach, which was often viewed externally as unhelpful. 🔍 Firebase enhances performance on Android but shows less impact on iOS due to limited access to device ID data. ✏️ Effective iOS campaigns with Google require a robust video strategy due to the specific inventory available on the platform. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/an-ex-googlers-guide-to-winning-on-ios-for-google-uac-campaigns-with-ashley-black/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞 17:33

1 year ago17:33

17:33

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding generic approaches. 🔊 Implement A/B testing to determine the most effective retention tactics, such as targeted discounts. ♣️ Collect and analyze data using surveys and AI tools to understand customer departure reasons. 🪐 Segment users by behavior and geographical location to refine marketing strategies. 🌊 Identify whether issues are related to user retention or activation to address the correct problems. 🖥 Actively gather feedback, including during cancellation processes, to extract valuable insights. 🗡 Engage with users regularly to maintain brand presence and swiftly resolve any arising issues. 🛒 Avoid overused communication tactics like “we miss you” messages, opting for relevant and meaningful interactions. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/product-specific-retention-lisa-kennelly/ *** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
❓A Q&A about the dynamics driving Applovin performance 💲 7:50

1 year ago7:50

7:50

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/applovin-q-and-a/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
Adjective slaying: an instant way to make your UGC scripts punchier 3:52

1 year ago3:52

3:52

We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Profit. 💰 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍 37:31

1 year ago37:31

37:31

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant and highly effective AI-driven ad content. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-mobile-marketing-alexei-chemenda-pooldayai/ KEY HIGHLIGHTS 🗒 AI creators transform video ads with realistic presentations. 📈 Rapid technology advancements meet the growing demand for video content. 📍AI’s evolution enhances emotional engagement in advertising. 🔐 Efficient content creation challenges traditional methods. ✂️ Custom AI models democratize access to sophisticated tech. 🔍 AI enables the mass production of varied ad creatives. ✏️ Testing small changes yields significant performance differences. 📌 AI fosters innovative approaches to personalized marketing. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🧵How to use AEM to unlock iOS ad spend on Meta🧣 5:03

1 year ago5:03

5:03

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐 26:51

1 year ago26:51

26:51

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscription models. Today’s episode is part of the Retention Club, a series of episodes on retention and re-engagement that are co-produced along with Adikteev. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/retention-club-nataliia-drozd/ KEY HIGHLIGHTS 📌 Hybrid teams enhance retention and engagement. 🔊Retention requires understanding daily to monthly user activities. ♣️ Distinguish strategies for subscription vs. user retention. 🪐 Tailor retention strategies to app niche and user base. 🌊 Product quality naturally boosts retention and lowers cancellations. 🖥 Web onboarding offers strategic advantages but demands careful execution. 🗡 Effective re-engagement relies on precise user segmentation. 🛒 Creative tactics like loss aversion boost re-engagement success. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🥁How to balance appealing to algorithms vs. humans ⛳️ 6:19

1 year ago6:19

6:19

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

The Mobile User Acquisition Show

1
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨 19:53

1 year ago19:53