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Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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LikedDoes your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
Manage episode 410001950 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok.
In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads.
Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant and highly effective AI-driven ad content.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-mobile-marketing-alexei-chemenda-pooldayai/
KEY HIGHLIGHTS
🗒 AI creators transform video ads with realistic presentations.
📈 Rapid technology advancements meet the growing demand for video content.
📍AI’s evolution enhances emotional engagement in advertising.
🔐 Efficient content creation challenges traditional methods.
✂️ Custom AI models democratize access to sophisticated tech.
🔍 AI enables the mass production of varied ad creatives.
✏️ Testing small changes yields significant performance differences.
📌 AI fosters innovative approaches to personalized marketing.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
ShareManage episode 410001950 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok.
In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads.
Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant and highly effective AI-driven ad content.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-mobile-marketing-alexei-chemenda-pooldayai/
KEY HIGHLIGHTS
🗒 AI creators transform video ads with realistic presentations.
📈 Rapid technology advancements meet the growing demand for video content.
📍AI’s evolution enhances emotional engagement in advertising.
🔐 Efficient content creation challenges traditional methods.
✂️ Custom AI models democratize access to sophisticated tech.
🔍 AI enables the mass production of varied ad creatives.
✏️ Testing small changes yields significant performance differences.
📌 AI fosters innovative approaches to personalized marketing.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
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The Mobile User Acquisition Show
1 🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎 27:56
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Play Later Play Later Lists Like LikedOur guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for players. I’m excited to share this deep dive into the intersection of psychology, AI, and marketing, and how these insights can reshape the way we approach creative strategy in the gaming industry. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/player-psychology-ad-creatives/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦 24:16
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Play Later Play Later Lists Like LikedIn this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to reshape performance marketing. Whether you're a marketer, creator, or tech enthusiast, this conversation offers valuable insights into the intersection of AI and advertising. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-production/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 3:37
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Play Later Play Later Lists Like LikedIn this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping your app stand out in a competitive market. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/3-paths-day-365-retention-10-percent/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 2:20
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Play Later Play Later Lists Like LikedIn this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 2:15
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Play Later Play Later Lists Like LikedIn this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performance. Tune in to understand how optimizing your ad strategy early on sets the foundation for scaling successfully across multiple platforms. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/early-stage-diversify/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45
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Play Later Play Later Lists Like LikedIn this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35
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Play Later Play Later Lists Like LikedIn this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build and monetize their own games and experiences. Additionally, Anton discusses the balance between early monetization and fostering long-term social connections. This conversation is packed with actionable insights for anyone interested in virtual worlds, creator economies, and platform growth. KEY HIGHLIGHTS 🔑 The development of Highrise as a virtual world platform was driven by the desire to connect users through immersive social experiences. 📊 User-generated content (UGC) plays a central role in the growth and engagement of the Highrise community, enabling users to create and monetize their own content. 💵 Highrise Studio, a tool for creators, allows users to build games and experiences within the platform, providing monetization opportunities through creator-driven economies. 🔮 The platform’s monetization strategy primarily focuses on cosmetic items, which users purchase to express their identity and enhance their social presence. 🎁 Weekly events and mini-games are run on Highrise to offer top-tier cosmetic rewards, incentivizing user participation and driving engagement. 🧨 A key challenge for the platform has been balancing early monetization with fostering long-term social connections among users. 💈 Virtual worlds and social platforms are evolving to include more cooperative gameplay elements to facilitate social connections between users. 📍The platform is working to reduce the barriers for users to become creators by offering accessible tools and running regular game jams. 🕹 The transition from speculative NFT-driven models to a focus on creating virtual goods and communities that hold real, sustained value within the platform has been a significant learning point. 📟 The creative flywheel at Highrise revolves around attracting users, converting them into creators, and having those creators build experiences that attract more users, thereby reinforcing growth. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ugc-creator-economies-anton-bernstein/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 28:36
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Play Later Play Later Lists Like LikedIn this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on scaling subscription apps. KEY HIGHLIGHTS 🗒 Setting up automated placement-level reporting to track ad spending on Meta platforms effectively is crucial for optimizing campaigns. 👍 Different creative types directly influence ad placements, with static creatives performing well on Facebook feeds and UGC excelling on Instagram Reels. 🛑 Avoiding restrictive ad campaigns for placements helps prevent higher CPMs due to Meta’s algorithmic penalties for limiting targeting. 🧢 Meta’s algorithm tends to skew toward younger audiences in subscription apps, even though older audiences often deliver higher conversion rates. 💵 Scaling ad accounts requires diversifying creatives and placements rather than relying solely on top-performing ads. 💲 Web2App funnels offer flexibility, enabling quicker iterations and experimentation with pricing structures compared to in-app funnels. 🌐 Web-based advertising is gaining momentum as brands bypass App Store fees and optimize web traffic for efficient user acquisition. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-apps-facebook-ads/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 8:28
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Play Later Play Later Lists Like LikedJoin us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success. KEY HIGHLIGHTS 🗒 DieNo Games’ strategy for identifying underserved audiences and matching them with proven game mechanics. 📈 The company conducted A/B tests to compare traditional car game mechanics with merge mechanics, revealing a surprising preference for the merge variant. 🔐 Data from Sensor Tower guided the decision to focus on the car fantasy, identifying a market without dominant players. ✂️ DieNo Games used Solsthen to compare merge and car audiences, gaining insights into preferences, pain points, and spending habits. 🔍 Insights were documented and continuously used to guide feature development and modifications, ensuring alignment with the target audience’s preferences. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/merge-audience-rashad-hasanli/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 28:26
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Play Later Play Later Lists Like LikedIn this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its potential to revolutionize the industry. KEY HIGHLIGHTS ⚖️ Early AI prompting requires arranging words in specific ways to get desired results. ⏱ Dividing labor among AI tasks helps avoid conflicting instructions and improves outcomes. 💎 Prompt engineering is likened to early growth hacking, emphasizing scalable solutions. 🧷 Running multiple prompts and comparing results can optimize AI performance. ✂️ Using AI as a brainstorming partner is beneficial for generating creative ideas. 🔍 The accessibility of coding and AI tools has increased, making it easier for non-programmers. 🗝 AI tools can automate repetitive and tedious tasks, freeing up time for more creative work. 📚 Using Dreambooth for training AI models with client-specific data improves consistency in outputs. 🛒 AI-generated scripts can improve significantly with the addition of training examples. 📐 Techniques like chain of thought and giving AI thinking space enhance task performance. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/prompt-engineering-mike-taylor/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🚀How to 10x your creative production: webinar with Poolday.ai 🛰 49:08
49:08 Play Later Play Later Lists Like Liked49:08
Play Later Play Later Lists Like LikedToday’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller companies or those in regulated industries may need help with high-volume creative production. 📍Marketers often need to pay more attention to AI, leading to poorly executed creatives; human input is crucial for quality. 🔐 Competitive analysis tools like Meta Ads Library, PyPy Ads, and Foreplay. Co is valuable for gathering inspiration and analyzing competitors. ✂️ AI can identify patterns in creative performance but should assist rather than replace human creativity. 🔍 Considering budget constraints, the testing process should begin with TikTok, followed by Applovin, and finalized on Meta. ✏️ Monitoring and managing creative fatigue, especially on TikTok, is vital to maintain performance. 🎈 Regularly producing new variations and having backup creatives ready ensures continuous ad performance.. 📈 AI-generated video ads can significantly streamline and enhance marketing efforts in the gaming industry. 📌 Collaborations with major platforms like Meta, Google, and TikTok are crucial for driving effective user acquisition strategies. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/10x-creative-production-poolday/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳 10:25
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Play Later Play Later Lists Like LikedOur guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. 📈 The Familiarity can be leveraged to get an initial higher amount of players to try the game and retain them. 🔐 By understanding and keeping the depth while removing the complexity of a game you can ensure you don’t lose the hook of the genre. ✂️ Taking complexity and moving this preferably into a meta-structure for your more mature players can leverage your long-term retention. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51
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Play Later Play Later Lists Like LikedWe’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-attribution-kit-skan-guide/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 🐈Strategies for competitive analysis of creatives 🦋 5:00
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Play Later Play Later Lists Like LikedIn today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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The Mobile User Acquisition Show
1 💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27
3:27 Play Later Play Later Lists Like Liked3:27
Play Later Play Later Lists Like LikedIn today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
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