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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Creating real internal motivation to build your business
Manage episode 466556402 series 2831028
Content provided by Keith Schreiter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keith Schreiter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Emotionally charged to make more
More money does not equal more happiness
What really makes us happy
Tom Anderson vs Mark Zuckerburg
Why Are My Goals Not Working book
Be the Top 1% in Network Marketing book
223 episodes
Manage episode 466556402 series 2831028
Content provided by Keith Schreiter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keith Schreiter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Emotionally charged to make more
More money does not equal more happiness
What really makes us happy
Tom Anderson vs Mark Zuckerburg
Why Are My Goals Not Working book
Be the Top 1% in Network Marketing book
223 episodes
All episodes
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The Networker Zone

1 Using habits to explode your social media reach with Rene Terry 29:07
29:07
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Positive content Not a natural on camera Started to build a business only to get free product Earning an extra $500 per month Working over 60 hours per week and made a plan to work the business for 6 months Using habits, not motivation Creating structure and set the standard Created new habits, habit stacking Set the standard to post everyday Keep you mind open for ideas to post Free Magic Words for Prospecting audios Master the Four Core Skills…
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The Networker Zone

1 Money printing machine stories to engage prospects attention 13:26
13:26
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Zoom trainings Story Mastering Package audios Small consistent habits lead to huge changes in your wealth episode Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 How to use AI for connecting, prospecting, and saving time with Earl Waud 35:42
35:42
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Roll Task Format Be specific for targeted results Saving time and money Be careful of AI hallucinating Facts vs conversations AI Prompts for Profit book Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Using release statements to open up conversations 12:58
12:58
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Master the Four Core Skills Mindset Series Free Magic Words for Prospecting audios
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The Networker Zone

1 Creating online and offline connections for sponsoring with Akwasi “AK” Kuffour 33:35
33:35
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Head to the direction you want to go Provide positivity Can help at least one person, it’s worth it In person events exposes you to positive leaders Videos get easier with experience Personal development creates confidence Unplug and reset Making your business fun vs pushing Solving problems vs sampling Here is the short story Would you like to do something about it Free Magic Words for Prospecting audios Master the Four Core Skills…
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The Networker Zone

1 Getting your prospects engaged in your presentation 14:48
14:48
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Attending events with intention Specific questions for prospecting Clarifying questions Why Are My Goals Not Working book and audio Core Skills audio package Free Magic Words for Prospecting audios
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The Networker Zone

1 Hooks, the invisible sales superpower with Tom “Big Al” Schreiter 43:16
43:16
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How to stop them from scrolling on social media Email prejudging Hooks! The Invisible Sales Superpower book MasterClass+ program Flex hooks Using odd numbers Emotional hooks Story hooks Humor hooks Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Setting realistic expectations in network marketing 14:26
14:26
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Overcoming Objections This isn’t for everybody Half the people I show this to Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Ice Breakers for network marketing part 2 with Tom “Big Al” Schreiter 42:50
42:50
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Ice breakers episode Decisions are made immediately Confirmation bias Master the Four Core Skills Purpose of the ice breaker is to give an offer with an instant decision Tiny questions I just found out If and then Benefit + permission from free ebook The Happy Network Marketer Free Magic Words for Prospecting audios…
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The Networker Zone

1 2 Shortcuts to fast track your business today 13:18
13:18
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Be the Top% in Network Marketing Color Personality Series The Happy Network Marketer free ebook Master the Four Core Skills Free Magic Words for Prospecting audios
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The Networker Zone

1 How to lead with value in prospecting and presenting with Janet Metzger 41:30
41:30
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Leading with a conversation not a presentation episode Consistency is Key episode Using social media to make connections Attraction marketing leading with value Daily postings What do you want to know first, question for prospects We’re not perfect, it’s not duplicatable Be genuine Sport analogies for fundamentals Learn and implement Goals keep you excited to take action Goals have deadlines and extensions Free Magic Words for Prospecting audios https://bigalbooks.com/free/ Master the Four Core Skills https://bigalbooks.com/coreskills/…
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The Networker Zone

Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Small consistent habits lead to huge changes in your wealth with Tony Miehle 1:02:30
1:02:30
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Save something every month Quality of life - time, money, health Proportional giving or saving Celebrate small victories Up and downs, look long term Assets vs liabilities Autodraft like autoship for investing Asking for referrals Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Creating real internal motivation to build your business 13:38
13:38
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Emotionally charged to make more More money does not equal more happiness What really makes us happy Tom Anderson vs Mark Zuckerburg Why Are My Goals Not Working book Be the Top 1% in Network Marketing book Free Magic Words for Prospecting audios Master the Four Core Skills
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The Networker Zone

1 Prospects' wants haven’t changed in 40 years, it’s just easier and faster with John Solleder 47:31
47:31
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Author of Leave Nothing to Chance, 15 principles for success and the stories that inspired them For things to change you have to change For thing to get better you have to get better What everybody is looking for hasn’t changed Time freedom and extra money Using apps to communicate to build faster Whatever the motivation you’ll need more money Big Al’s MLM Sponsoring Magic book Principle - Wake up excited for the day Always listen for conversations Always be prepared Curiosity approach Continue to sponsor Free Magic Words for Prospecting audios Master the Four Core Skills…
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