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Vertical Kitchens, Digital Dining at ClusterTruck | Charles Wright, VP of Ops | 014
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This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.
ClusterTruck is not your average restaurant. They have no front of house staff, no dining rooms, and a menu with 80+ items, delivered within 10 minutes of being boxed up. How do they do it? With a combination of cutting-edge software, savvy menu engineering, and a commitment to great hospitality. We chat with Charles Wright, ClusterTruck’s VP of Operations, about staffing a delivery-only restaurant, the logistics of huge menus, and more on this episode of the Restaurant Growth Podcast.
00:00 Introduction and Guest Welcome
00:48 Charles Wright's Background in Hospitality
01:43 What is ClusterTruck?
02:45 ClusterTruck's Unique Business Model
05:38 Staffing and Operations at ClusterTruck
10:18 Training and Managing Drivers
13:35 Challenges and Solutions in Scheduling
16:50 Leveraging Data for Marketing and Menu Engineering
18:32 Future Plans and Franchising Opportunities
26:17 Conclusion and Contact Information
About Charles Wright
Charles has spent a majority of their professional career working in the restaurant industry in operations. His time was split between Panera Bread, YUM! Brands, and most recently Chipotle. In 2020, Charles made the leap and began working for startup companies in Indianapolis, and he currently serve as the Vice President Of Operations at ClusterTruck.
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7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for more than 50,000 restaurants.
Chapters
1. Intro (00:00:00)
2. What is ClustetTruck? (00:01:34)
3. Building a digital-first restaurant (00:05:35)
4. Turning your dirvers into your front of house (00:10:17)
5. Scheduling staff when there's no front of house (00:13:29)
6. Delivery pain points (00:16:49)
7. Large menu logistics (00:19:25)
8. How ClusterTruck leverages customer data (00:21:34)
9. Advice for restaurateurs and business owners (00:24:08)
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