Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Practice: Could you add some sparkle to this PR problem?
Manage episode 462783642 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.
But they have a problem: people think of magic as just for children.
They need your help to get across a new message.
What are you going to do?
Have a listen to the episode and decide how you would approach this problem.
167 episodes
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Manage episode 462783642 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.
But they have a problem: people think of magic as just for children.
They need your help to get across a new message.
What are you going to do?
Have a listen to the episode and decide how you would approach this problem.
167 episodes
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Similar to The Public Relations Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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…
continue reading
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…
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