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PRBites - What SpaceX Can Teach Us About Narrative-Driven PR
Manage episode 445176887 series 3241047
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🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR
In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from tech giants to local businesses—can adopt SpaceX’s storytelling techniques to build emotional connections with their audience.
Plus, learn how you can create a story around your product or service, even if it seems "unexciting" on the surface. Whether it’s car parts or cupcakes, Richard shares some creative ideas on how to generate tension, excitement, and trust with your audience through storytelling—not just slogans.
Tune in for bite-sized, practical PR advice, and don’t forget to connect with Richard if you want help crafting a narrative for your brand!
The Public Relations Podcast Website - thepublicrelationspodcast.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
170 episodes
ShareManage episode 445176887 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR
In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from tech giants to local businesses—can adopt SpaceX’s storytelling techniques to build emotional connections with their audience.
Plus, learn how you can create a story around your product or service, even if it seems "unexciting" on the surface. Whether it’s car parts or cupcakes, Richard shares some creative ideas on how to generate tension, excitement, and trust with your audience through storytelling—not just slogans.
Tune in for bite-sized, practical PR advice, and don’t forget to connect with Richard if you want help crafting a narrative for your brand!
The Public Relations Podcast Website - thepublicrelationspodcast.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
170 episodes
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The Public Relations Podcast
I want to prove that PR, comms and narrative marketing works in 2025, in (sort of) real-time. But how? I've been thinking about this a lot over the past year. We all know the pressures today:- “Where’s the ROI on comms?” Clients want metrics. Execs want proof. AI is starting to flood the market with generic content. You and I know comms and narrative marketing work, but how do we prove that to people who don't get it yet, who could and should be future clients? Here’s the plan:- I want to introduce a new element to the podcast. It's based on an idea I tried last year and thank you to those amazing people who took part in that. In it we'll do a sort of “business makeover" show focused on comms. In each special, 30-minute episode:- 1) A real business comes in with a comms challenge. Most likely, they are struggling to stand out as much as they want and need help, but it could be anything a narrative specialist can tackle. 2) Then a guest expert (maybe you?) offers micro-consulting for 15 mins in the show. 3) I then follow up a few weeks later to find out what happened so we can prove the power of comms. I'm giving you the quick version here. There is more in the video. To make it happen, we need two things. 1) Comms pros happy to spend a few minutes mentoring in a show. (independent individuals and agencies). And 2) Case studies - Do you have a client you’d love to reconnect with, or want to showcase your abilities to, that you can bring into an episode for some mentoring with you? If we can focus on promotion rather than reputation problems for now, then many could be ok with a little extra PR. If we have to keep them anonymous, we can, but it just won't be as strong. As I say, more in the video, but in short.... ....I want to find a way that demonstrates these skills in action, rather than trying to explain them. You and I both know the future is not generic marketing. It's narrative marketing (PR, story-driven campaigns, comms, etc). It's time we "showed" we showed people that. #PR #Comms #Podcast #PublicRelations #Marketing #MicroConsulting #AI #Storytelling #MediaStrategy #CommsLedMarketing…
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The Public Relations Podcast
In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal line: “You don’t seem like you’ve done this before.” But here’s the twist: in her original industry, she was deeply embedded — known, trusted, and networked. She just couldn’t see the value in what she’d already built. We talk about: Why moving sideways in PR isn’t as easy as it sounds The growing importance of specialism in an AI-driven world How to tell if your reputation is worth more than your ambition And why sometimes the smartest move isn’t reinvention — it’s doubling down on what you already know This is for anyone who's ever wondered if they’re starting over… when they’re actually standing on gold.…
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The Public Relations Podcast
We all know influencers are curating their lives — yet we still buy what they recommend. Why does that emotional trust stick, even when it’s fake? In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions. Are you giving people a story worth believing in? If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.…
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The Public Relations Podcast
Are you getting your "goals" wrong? In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change. Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025. They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves — providing the right angles were found. There were still book signings to sell the books, but the primary goal and focus had changed. If you’re someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful. The whole episode (15 mins) is here. Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" — get specific about what you do. Don't ignore local media — it's still a springboard to bigger coverage, but find the local angles. Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell. Don’t forget to use AI to help find angles. GUEST Kourtney Jason - Pacific & Court LOCATION: Brooklyn, USA Web: pacificandcourt.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
1 AI: The reality of AI in Public Relations – from someone building it 13:07
13:07 Play Later Play Later Lists Like Liked13:07
Play Later Play Later Lists Like LikedIf you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you. In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space. We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now. In this episode: Why AI can't replace PR pros — not from a “save our jobs” angle, but because of the real world technical limits of AI How AI can help speed up the boring, painful parts of the job How smart platforms will mine your past content to unlock hidden stories Why AI won’t be writing perfect press releases anytime soon The cultural bias problem in AI no one’s talking about What the future looks like if you don’t start adapting now Forget the LinkedIn hype. This is the real picture — from inside a company already building the next generation of PR tech. GUEST There’s a lot of hype around AI in PR — but what we all really want to know is: what can it actually do, what might it do next, and where are its real limits ?SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
1 AI: The Future Belongs to Comms People Who Dare 10:39
10:39 Play Later Play Later Lists Like Liked10:39
Play Later Play Later Lists Like LikedIn a world where AI can run entire campaigns, is there anything left for human PR pros to do? Yes—but only if you’re willing to operate in the grey zone. In this solo episode, I break down where AI is taking over comms—and where it can’t . This isn’t about fighting the machines; it’s about focusing on the work AI won’t touch : high-risk decisions, morally complex stories, and trust-based influence that lives off-script. 👉 Why this matters to you if you work in a small agency or in-house comms? Because the safe, scalable, fast-turnaround work is going to be swallowed by machines. But the nuanced, uncomfortable, high-trust work? That’s yours—if you’re brave enough to own it. Timecodes: (03:12) What the “execution economy” means for comms (06:45) Real-world use of tools like Magnus for campaign planning (11:08) Why AI fails in high-risk spaces (15:00) The hidden edge humans still have over AI (20:42) Two tracks of future comms—only one leads to long-term relevance Guest next week: Jeroen Bos, technologist behind PR.co.…
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The Public Relations Podcast
1 5 reasons why AI wont take you comms job... yet 12:08
12:08 Play Later Play Later Lists Like Liked12:08
Play Later Play Later Lists Like Liked"BUT! We can just get AI to do our PR and comms? We can automate it?" It's an argument being put forward by a growing number of organisations — even if no one quite knows how to do that yet. And that’s the rub. Is it actually possible? Can you get AI — or perhaps a junior plus AI — replace experienced comms pros? That was one of the big questions I discussed with Komal Lath (founder of Tute Consult) and Tarunjeet Rattan (of Nucleus PR). I think we found 5 reasons why it’s not over yet for comms people . This is part two of a wide-ranging chat looking at the latest agency research from the new PR Agency Insight Survey 2025, with two people on the frontline of PR and comms today. We also talk about the economic reality of running a comms business, why storytelling still wins (but only if you adapt), why single-channel agencies are going to struggle — and why now is the time to own the stack . Whether you work in-house or in a boutique agency, this episode has practical ideas you can try right away. If you’re worried about proving your value, losing your best people, or watching briefs shift towards performance marketing — this one’s for you. GUESTS 👤 Komal Lath – https://tute.co.in/ | Mumbai, India 👤 Tarunjeet Rattan – https://nucleuspr.in/ | Bangalore, India 🎧 SUBSCRIBE Watch or listen here: https://thepublicrelationspodcast.com/listen/ Or search "The Public Relations Podcast" on your favourite podcast app. 🤝 CONNECT WITH ME LinkedIn – https://www.linkedin.com/in/richard-midson/ Website & Newsletter – https://thepublicrelationspodcast.com/ 🎙️ GUEST INFO & ONE SHEET https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
1 INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It 14:37
14:37 Play Later Play Later Lists Like Liked14:37
Play Later Play Later Lists Like LikedWhy is PR still being treated like it's 1985 – and how do you fix it? If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025. In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal Lath ( Tute Consult ) and Tarunjeet Rattan ( Nucleus PR ). We talk about how they explain PR is more than press releases, we discuss ways of proving ROI to stakeholders who don’t get it. We also discuss where PR should fit in an organisation (in-house or agency) and of course, we talk about AI and what they are doing with it. As always, I'm not interested in just theory but solutions, and Komal and Tarunjeet have some fascinating ideas. This episode is for you if: You’re tired of explaining that PR is more than press releases. You’re struggling to prove ROI to stakeholders who don’t get it. Timecodes: [00:01:30] – The outdated perception problem: PR is still seen as "just media" [00:04:53] – The real reason ROI is broken in PR – and how to shift it [00:05:58] – Why PR should report to the CEO, not marketing [00:08:23] – How to explain “modern PR” in one sentence [00:09:32] – Using integrated PR+ads for ROI clarity [00:11:21] – AI: What the data says, and why human input still matters GUEST Komal Lath - https://tute.co.in/ LOCATION: Mumbai, India Tarunjeet Rattan - https://nucleuspr.in/ LOCATION: Bangalore, India SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
1 TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton 14:51
14:51 Play Later Play Later Lists Like Liked14:51
Play Later Play Later Lists Like Liked"We need a quote in 30 minutes, or we're dropping the story." The problem you have is that your client is in back-to-back meetings today. Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one. Kayley reveals not just the fact she's using AI, but how she does it. She also explains how to avoid generating fluff or inaccurate quotes. This is not another vague AI chat. This is practical, real-world PR execution for boutique and SME agencies that actually solves one of the most stressful pain points in comms today. What you'll learn: [03:30] How to avoid generic “AI-sounding” quotes [07:15] The onboarding system that captures client tone perfectly [11:50] Teaching AI to sound like your client (not a bot) [17:00] How to stay fast without crossing the line into fluff [21:10] How to keep journalists happy and your client off the phone GUEST Kayley Hamilton - CEO/Founder UPLVL Agency LOCATION: LA, USA Web: uplvlagency.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment. I talk to Liz Riley from NextPR, who says they have the answer. We break down: 📊 The real way to track PR-driven traffic and leads (beyond vanity metrics) 🎙️ Why podcasts might be a goldmine for credibility and client conversion 📣 The mistake PR pros make when shifting between social media platforms 💰 What investors actually want to see from PR reports Would this prove ROI to your boss or client, or are there other ways? Listen and decide for yourself. 🎧 Timestamps: 0:00 – The PR ROI debate: Why it still matters 5:42 – The Google Analytics trick that proves PR value 14:10 – Do podcasts actually drive leads? 21:30 – Why leaving a platform without notice kills credibility 27:45 – The future of ROI measurement: What’s missing? GUEST Liz Reilly - www.nextpr.com LOCATION: Denver, Colorado Web: nextpr.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…
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The Public Relations Podcast
1 AI: Sentiment analysis in 2025 - Maha Global's Darwin 14:40
14:40 Play Later Play Later Lists Like Liked14:40
Play Later Play Later Lists Like LikedPR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explore: - The evolution of sentiment analysis—why it’s no longer enough - The ‘Behaviour-Reality Gap’—how to know if your messaging aligns with stakeholder expectations - Crisis comms and AI—how brands can avoid PR disasters by analysing actual customer sentiment (not just social media hype) - Proving PR ROI—how AI tools can tie reputation to financial value and help justify PR budgets at the boardroom level Forget vanity metrics—this episode is about using AI to predict reputation shifts, measure PR’s direct business impact, and avoid costly brand missteps. If you’re tired of comms being treated as a ‘soft’ discipline, this is a must-listen. GUEST HAIDER NAZAR - Darwin/MAHA Global (San Francisco, USA) Web: "Darwin" from www.maha.global SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/ #PRROI #AIforPR #PublicRelations #SentimentAnalysis #MarketingStrategy #PRMeasurement #ReputationManagement #IntegratedComms #CommsLeaders…
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The Public Relations Podcast
A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies. But I'm also, interested in what you need.…
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The Public Relations Podcast
Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr #comms…
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The Public Relations Podcast
A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"
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The Public Relations Podcast
How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails. I’d love to hear your take—what’s your rule of thumb for following up? URL: ThePublicRelationsPodcast.com…
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