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Puma Is Leveraging Tech For Seamless Customer Experience. How?

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Manage episode 291656562 series 2542271
Content provided by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In 2020, Puma generated a global revenue of roughly 5.23 billion euros and its eCommerce business increased strongly by more than 60%. Shreya Sachdev, the head of marketing at Puma India, joins us on The Retail Podcast by Vue.ai to tell us the story of its rise to fame. She talks about the brand’s truly disruptive data-led and digital approaches that have helped them get ahead of their competitors.
  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 291656562 series 2542271
Content provided by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In 2020, Puma generated a global revenue of roughly 5.23 billion euros and its eCommerce business increased strongly by more than 60%. Shreya Sachdev, the head of marketing at Puma India, joins us on The Retail Podcast by Vue.ai to tell us the story of its rise to fame. She talks about the brand’s truly disruptive data-led and digital approaches that have helped them get ahead of their competitors.
  continue reading

48 episodes

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