))
The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches, and Service Providers
«
»
369. Key strategies to monetize your email list with Allison Hardy
Manage episode 467346984 series 3558565
Content provided by Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Monetize Your Email List: Strategies for Success
…
continue reading
Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively.
The Importance of a Strategic ApproachWhy make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase.
Creating Valuable Content to Monetize Your Email ListOur attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem.
Engaging Through Strategic Content to Monetize Your Email ListThe first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging.
Implementing a Clear Sales StrategyIt is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence.
What to include in your pitch sequence to monetize your email listIn your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.
About Allison HardyAllison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies.
Additional ResourcesDownload the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business
385 episodes
Share
