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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches, and Service Providers
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371. Before You Invest, You Need These Facts About Google Ads with John Horn
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Facts about Google Ads to help determine if they are right for me and right for my business.
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Have you questioned whether or not Google ads are for you and your business? Would running Google Ads help you attract more soulmate clients? Are they even in the wheelhouse in terms of your financial resources? Let's explore some facts about Google Ads to help you decide what is best for your business.
Understanding the Basics of Google AdsWith Google Ads, businesses can potentially increase visibility by appearing at the top of search results, marked as sponsored content. Google Ads are not the savior to rescue your business and connect you with your soulmate clients. However, they can be really useful when you have a strategic approach to ensure it's cost-effective and truly beneficial for your business.
Determining if Google Ads are for youYou must outline your business goals, budget, and expected return on investment to determine if Google Ads could work for you.
Evaluate Your Numbers: Before diving into Google Ads, you must clearly understand what new customers are worth and their lifetime value. Figure out your expected revenue and what your profit margin is. This information will guide you in determining how much you can spend to acquire new customers.
Research the Market: Look into the average cost per click in your industry and the competitive landscape. Take a look at your funnel and what you are asking people to do. Are you leading them directly to your website and making an offer? Are you leading them to your website and a free download that lands them on your email list? Adding to the list of facts about Google Ads is that you will be more successful with a better funnel in place.
Test and Analyze: If the numbers make sense, you want to start testing strategically, ideally with your low-hanging fruit or best-selling offers. Start small and track what is working and what is not. Optimize your ad spending as you discover what works best.
Aligning Google Ads with Your SEO StrategyAnother fact about how Google Ads is that they integrate with your existing marketing and SEO efforts. While SEO and Google Ads operate independently from an algorithmic perspective, having a well-optimized website can enhance the effectiveness of your ads. A healthy website that loads quickly and is easy to navigate will improve your conversion rates.
About John HornJohn Horn is the Before You Invest, You Need These Facts About Google Ads a digital marketing agency. John leads and equips the StubGroup team to provide best-in-class service to so that their clients can find clients online.
Additional ResourcesLanding pages - https://therobyngraham.com/write-a-sales-page/
Facebook/Meta Ads - https://therobyngraham.com/facebook-and-instagram-ads/
SEO - https://therobyngraham.com/seo-vs-social-media-marketing/
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