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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
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087: How to Get Your Beauty or Wellness Business Seen in the Age of AI Search
Manage episode 485800761 series 3584590
Content provided by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.
With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.
Key Takeaways:
- What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.
- Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.
- Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.
- How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.
- You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.
If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.
Resources mentioned in this episode:
- Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.
- Google Business Profile Online Course: A self-paced guide to getting your profile fully set up and optimised, even if you’re starting from scratch.
- Book a Website Potential Discovery Call: Chat with Jules about your website and get clarity on the next steps to make it work harder for your business.
- Join The Website Growth Club: Take bite-sized action inside Jules’ membership and start turning your website into your hardest-working team member.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. 087: How to Get Your Beauty or Wellness Business Seen in the Age of AI Search (00:00:00)
2. Google's New AI Mode Updates (00:00:22)
3. Feeling Overwhelmed with Changes (00:01:10)
4. Tips for Beauty and Wellness Brand Visibility (00:03:06)
5. Google Business Profile Importance (00:05:32)
6. Website Copy and Structure (00:11:20)
7. Reviews, Mentions and Credibility (00:13:24)
8. SEO Evolution with AI (00:18:52)
9. Getting Help and Next Steps (00:21:44)
88 episodes
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