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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
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088: Why Your Website Needs Better Photos (and How to Get Them)
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In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.
Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.
Key Takeaways:
- Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
- The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
- Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
- How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
- Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
- When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.
If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.
Resources mentioned in this episode:
- Visit Super Funky Penguin to find out more about Adele’s photography and videography services
- Check out the Free Beginner's QuickStart Guide to SEO to improve your visibility
- Join The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategies
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction and Guest Welcome (00:00:00)
2. Adele's Journey into Photography (00:00:49)
3. Importance of Professional Photography for Websites (00:04:18)
4. Tips for Effective Website Photography (00:06:25)
5. Preparing for a Professional Photo Shoot (00:11:04)
6. SEO and Photography: A Strategic Approach (00:20:41)
7. Final Thoughts and Contact Information (00:31:41)
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