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Marketing Survival Tips Post AI & Social (485)
Manage episode 489822872 series 75504
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.
In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.
Rants and raves include Answer Engine Optimization Hype and the GENIUS act.
-----
This week's links:
Creators Overtake Traditional Media
-----
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
496 episodes
Marketing Survival Tips Post AI & Social (485)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Share
Manage episode 489822872 series 75504
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.
In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.
Rants and raves include Answer Engine Optimization Hype and the GENIUS act.
-----
This week's links:
Creators Overtake Traditional Media
-----
This week's sponsor:
INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.
Go to inbound.com/register to secure your spot at INBOUND 2025.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
496 episodes
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Similar to This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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