Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Super Bowl Ad Winners & Highest Ratings in History (467)
Manage episode 466625045 series 75504
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.
But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?
In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.
Marketing winners include partnerships and ChatGPT.
Rants and raves include the end of book blurbs and Welch's content marketing.
-----
This week's news links:
Big Ratings Win for Super Bowl
BuzzFeed Launches Social Media App
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
483 episodes
Super Bowl Ad Winners & Highest Ratings in History (467)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Share
Manage episode 466625045 series 75504
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.
But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?
In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.
Marketing winners include partnerships and ChatGPT.
Rants and raves include the end of book blurbs and Welch's content marketing.
-----
This week's news links:
Big Ratings Win for Super Bowl
BuzzFeed Launches Social Media App
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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Similar to This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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