Cassidy Lewis: Using Local Data, AI, and Segmented Messaging to Fuel Growth

Traffic to Leads

#MBA #Entrepreneur #Business #Marketing #Ted DeBettencourt

24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 21:03

MP3•Episode home

About Cassidy Lewis: Cassidy Lewis joined Cooper Hurley Injury Lawyers as Chief Marketing Officer in 2017, bringing expertise in campaign management, PR, and digital advertising. With a business administration degree from Elizabeth City State University, Cassidy is currently advancing her studies with a master’s in marketing and executive leadership. Known for her client-centered approach, she describes Cooper Hurley as a place where a family-like office culture extends to every client. A committed environmentalist and human rights advocate, Cassidy serves on the executive board of the Urban League of Hampton Roads Young Professionals.

In this episode, Ted and Cassidy Lewis discuss:

Grassroots and community-focused marketing strategies
Effective attribution across digital and traditional advertising
Leveraging leadership support for innovative marketing campaigns
Adapting SEO and AI strategies in a changing landscape

Key Takeaways:

By analyzing case data from different regions, Cassidy identified new growth areas, adjusting the firm's budget to capitalize on high-value cases originating from previously underserved areas.
The firm leverages an extensive array of advertising channels, from local high school sponsorships to digital content, underscoring its dedication to community visibility and diverse reach.
Cassidy closely monitors key metrics like intakes, open cases, high-quality cases, and organic traffic daily, allowing quick adjustments to improve marketing impact.
While refraining from AI-generated website content, Cassidy and her team use AI for brainstorming and social media content ideas, finding it especially helpful for overcoming creative blocks.

"We do not use [AI] for content generation on the website. However, it's really good for things like social media, content generation, and ideation....If you learn how to work with AI, you can really get far." — Cassidy Lewis

Connect with Cassidy Lewis:

Website: https://cooperhurley.com/

LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

72 episodes

Cassidy Lewis: Using Local Data, AI, and Segmented Messaging to Fuel Growth

Traffic to Leads

published about a year ago

MP3•Episode home

In this episode, Ted and Cassidy Lewis discuss:

Grassroots and community-focused marketing strategies
Effective attribution across digital and traditional advertising
Leveraging leadership support for innovative marketing campaigns
Adapting SEO and AI strategies in a changing landscape

Key Takeaways:

By analyzing case data from different regions, Cassidy identified new growth areas, adjusting the firm's budget to capitalize on high-value cases originating from previously underserved areas.
The firm leverages an extensive array of advertising channels, from local high school sponsorships to digital content, underscoring its dedication to community visibility and diverse reach.
Cassidy closely monitors key metrics like intakes, open cases, high-quality cases, and organic traffic daily, allowing quick adjustments to improve marketing impact.
While refraining from AI-generated website content, Cassidy and her team use AI for brainstorming and social media content ideas, finding it especially helpful for overcoming creative blocks.

Connect with Cassidy Lewis:

Website: https://cooperhurley.com/

LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

72 episodes

#MBA #Entrepreneur #Business #Marketing #Ted DeBettencourt

All episodes

Traffic to Leads

1
Louis Goodman: Inside the World of Criminal Defense and Foil Surfing 23:19

4 days ago23:19

23:19

About Louis Goodman: Louis Goodman is a criminal defense attorney with over four decades of experience in the legal field. A former Alameda County Deputy District Attorney and longtime Judge Pro Tem, he offers a comprehensive perspective shaped by years on both sides of the courtroom. He has tried more than 50 jury cases and is recognized for his ability to translate complex legal concepts into clear, accessible language. His practice focuses on litigation, constitutional law, and the protection of individual rights within the criminal justice system. In this episode, Ted and Louis Goodman discuss: Transitioning from traditional legal work to podcasting The evolving impact of technology on the legal profession Personal fulfillment and lifestyle balance in a legal career Integrity and professionalism in the courtroom and beyond Key Takeaways: Building long-term financial security is more achievable when professionals consistently allocate savings into broad-market index funds and resist the urge to react emotionally to short-term economic downturns or market volatility. Cultivating a reputation for truthfulness across all professional relationships—including clients, colleagues, adversaries, and institutions—can dramatically simplify communication, build durable trust, and prevent costly reputational damage in high-stakes environments. Because the overwhelming majority of criminal cases are now resolved outside of trial through mechanisms like plea bargains, diversion programs, and pre-charge agreements, legal professionals must be adept at negotiation and client counseling rather than courtroom litigation alone. Transitioning from a prosecution role to a defense-oriented practice can result in a more values-driven and personally fulfilling legal career, particularly when the work involves helping individuals navigate complex legal challenges at emotionally vulnerable times. "Your reputation depends upon your truthfulness, and your life will be easier. " — Louis Goodman Connect with Louis Goodman: Website: https://www.louisgoodman.com/ Show: Love thy Lawyer: https://www.lovethylawyer.com/ LinkedIn: https://www.linkedin.com/in/louis-goodman-3b359/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Kate Schenkel: Turning Clicks Into Cases With Smart Keywords and Smarter Intake 22:01

11 days ago22:01

22:01

About Kate Schenkel: Kate Schenkel is a Paid Search master, Google and Meta expert, speaker, and mentor to young legal marketers. Since 2016, Kate has been pushing paid search in the legal industry to the absolute limit. She’s been trusted with 8-figure marketing budgets and delivered. No one on earth knows how to better maximize ROI while keeping low costs per case for law firms. As a founding partner, Kate builds, manages, and optimizes all the paid search campaigns for Very Decent Marketer. Outside of her professional life, Kate enjoys hiking with her dogs, catching a Broadway show, and kitchen dance parties. In this episode, Ted and Kate Schenkel discuss: The evolving landscape of PPC strategies for personal injury law firms The importance of data transparency and CRM integration in legal marketing Navigating keyword matching, budget efficiency, and Google Ads mechanics Challenges and solutions in lead intake, follow-up, and case conversion Key Takeaways: Daily analysis of the search terms report in Google Ads is critical because it allows marketers to eliminate irrelevant or low-converting queries, refine keyword targeting, and ensure budgets are being spent only on traffic with the highest potential to generate quality conversions. Using long-tail keyword strategies can level the playing field by enabling smaller law firms with tighter budgets to compete against firms spending significantly more on PPC, as these specific and intent-rich terms often convert better and cost less. Marketing campaigns are only as strong as the data feedback loop, and firms unwilling to share detailed lead conversion metrics or CRM access severely limit their ability to optimize campaigns toward actual signed cases and meaningful ROI. No amount of high-quality leads can drive results without a reliable intake process, which is why building an in-house virtual intake team became a non-negotiable necessity to ensure leads are followed up consistently, efficiently, and with enough persistence to convert them into clients. "The easiest and best thing you can do to just spend your money better is be in the search terms report every single day. " — Kate Schenkel Connect with Kate Schenkel: Website: https://verydecentmarketer.com/ LinkedIn: https://www.linkedin.com/in/kate-schenkel/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Rob Levine: Turning Setbacks Into Legal Industry Success 33:33

18 days ago33:33

33:33

About Rob Levine: Rob Levine is a nationally recognized attorney and founder of Rob Levine Law, where he focuses on personal injury, Social Security disability, and veterans’ disability cases. Recognized as The Heavy Hitter® , he has built a trusted legal brand serving clients throughout Rhode Island, Massachusetts, Connecticut, and beyond. Through Rob Levine Legal Solutions, he helps other law firms strengthen their operations with consulting, staffing, and technology services. A former police officer and Army veteran, Rob combines business leadership with a passion for giving back through charitable work and unique community projects like Drive Your Art. In this episode, Ted and Rob Levine discuss: Building resilience by diversifying services to withstand market shifts Developing intake processes that drive higher lead conversion rates Leveraging operational systems to scale legal and support services Turning business setbacks into opportunities for strategic growth Key Takeaways: Implementing a highly structured and empathy-focused intake process, supported by targeted training to overcome objections and build trust, can dramatically improve conversion rates and drive significant growth. Unexpected market disruptions clearly show why it is essential to diversify offerings and revenue streams in order to reduce risk, avoid over-reliance on any one area, and safeguard future success against sudden economic shifts. Developing internal systems—such as medical record retrieval, call centers, and intake academies—first for in-house use and then offering them as services externally can create scalable, high-value business extensions beyond the core practice. Training teams to balance compassion with technical expertise at every client touchpoint ensures not only higher case sign rates but also stronger long-term client relationships and enhanced reputation in competitive markets. "When you see lawyers in charge of intake centers, lawyers are trained to find problems. This is intake. We’re not looking for problems. We’re looking for solutions. " — Rob Levine Connect with Rob Levine: Website: https://roblevinelegalsolutions.com/ LinkedIn: https://www.linkedin.com/in/roblevinelaw/ & https://www.linkedin.com/company/rob-levine-legal-solutions/ YouTube: https://www.youtube.com/@RobLevineLegalSolutions/videos Instagram: https://www.instagram.com/roblevine_heavyhitter/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Jon Gillham: Inside the Tech That Detects AI Before You Hit Publish 18:48

25 days ago18:48

18:48

About Jon Gillham: Jonathan Gillham is the Founder and CEO of Originality.AI, a cutting-edge AI detection and plagiarism checking platform built for serious web publishers. With over a decade of experience in SEO and content marketing, he previously founded and sold two content marketing agencies and co-founded MotionInvest.com, a leading marketplace for buying and selling content websites. Having adopted generative AI early in his agency work, Jonathan recognized both the potential and risks of AI-generated content long before ChatGPT’s rise. His mission with Originality.AI is to give publishers the tools and transparency they need to decide when and how to use AI in their content strategy. In this episode, Ted and Jon Gillham discuss: Content authenticity in the age of generative AI AI’s growing influence on digital marketing operations Challenges of detecting AI-generated content at scale Evolving standards for originality and trust on the web Key Takeaways: Originality.AI was built in-house from the ground up with its custom-trained detection model before ChatGPT even launched, outperforming early alternatives by training on massive datasets of human and AI content to differentiate the two with a high degree of precision. While the tool boasts a 99 percent accuracy rate in identifying AI-generated content, its 2 percent false positive rate means that relying on it for academic disciplinary decisions can be risky, especially at scale, where thousands of student submissions could generate a significant number of false flags. To avoid client mistrust, poor content quality, and even total Google deindexing, agencies and marketing teams should treat AI detection, plagiarism screening, and content verification as standard operating procedures before anything gets published. Agencies working with outsourced or freelance writers must set clear policies around AI usage and use detection tools like Originality.AI not just to enforce those guidelines, but to maintain pricing fairness, content credibility, and editorial integrity across all deliverables. "Not all AI content is spam, but nobody is spamming the internet without the help of AI right now. " — Jon Gillham Connect with Jon Gillham: Website: https://originality.ai/ LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/ Twitter: https://x.com/JonGillhams Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Patrice Gimenez: Making Legal Software Work Better for People Who Actually Use It 20:46

5 weeks ago20:46

20:46

About Patrice Gimenez: Patrice Gimenez is a seasoned leader with over four decades of experience at the intersection of legal operations and technology. As CEO and Founder of LegalPat LLC, she specializes in guiding law firms through software transitions with a focus on workflow efficiency, user adoption, and long-term success. Her approach is rooted in empathy, technical insight, and a deep commitment to client outcomes—principles she championed during her time as Chief Customer Advocate at Assembly Software LLC. Patrice is known for building lasting relationships and delivering practical, people-first solutions that drive real operational improvement. A lifelong learner and educational advocate, she remains passionate about empowering others through knowledge and community engagement. In this episode, Ted and Patrice Gimenez discuss: Navigating the complexities of legal tech modernization Improving daily workflows with software customization and automation Evaluating and implementing legal case management solutions The role of internal staff collaboration in successful tech transitions Key Takeaways: By reorganizing the layout of a firm’s case management system and integrating a client portal, firms can eliminate inefficient navigation habits and reclaim up to 10 hours per employee per week in productivity. Evaluating software for a legal firm requires knowledge of over 70+ solutions, matching specialized tools to the specific legal practice area while prioritizing systems that allow deep customization and scalability. AI capabilities, such as scanning documents to auto-populate case data fields, significantly reduce human error and manual entry time, especially valuable in high-volume practices like immigration law. Successful implementation demands thorough staff interviews, ongoing communication, and layout adjustments tailored to real workflows, because resistance and productivity loss are inevitable if employees aren’t considered from the start. "Workflows should be easy. People shouldn't have to think twice about what it is that they're doing. You shouldn't have to hunt for information like, Where did we put it? Why did we put it there? It's got to be logical. " — Patrice Gimenez Connect with Patrice Gimenez: Website: https://legalpat.com/ LinkedIn: https://www.linkedin.com/in/patrice-wagener-gimenez/ Email: patrice@legalpat.com Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Stuart Foster: Transforming Law Firm Lead Generation with Experience-Driven Leadership 19:57

6 weeks ago19:57

19:57

About Stuart Foster: Stuart Foster is the Co-Founder and Managing Partner of both S3 Growth Partners and Law Firm Fractional CMOs, where he leads marketing transformation initiatives for law firms and professional service businesses. With decades of experience driving growth for iconic global brands across hospitality, consumer goods, and legal services, he brings a uniquely strategic and outcomes-driven approach to every engagement. Stuart specializes in building sustainable marketing ecosystems, aligning business strategy with marketing execution, and embedding experienced fractional CMOs to accelerate scalable growth. Through Law Firm Fractional CMOs, he delivers measurable impact for firms in areas like personal injury, probate, and immigration law, often transforming performance within months. In this episode, Ted and Stuart Foster discuss: Strategic marketing leadership is a critical missing function in growing law firms The role and value of fractional CMOs within the professional services industry Common mistakes law firms make in marketing, investment,t and execution The importance of aligning marketing initiatives with broader business goals Key Takeaways: A personal injury law firm transformed its results by increasing monthly qualified leads from 30 to over 600 after replacing ineffective content and broadcast strategies with targeted, data-backed connected TV and SEO initiatives. Firms working with fractional CMOs benefit from high-level strategic direction without incurring the cost of a full-time executive, often realizing cost savings and measurable lead increases within the first 60 days. Many law firms waste significant marketing budgets due to unclear business strategies and reliance on agencies executing disconnected tactics without proper leadership or oversight. By focusing on outcomes over deliverables and managing agency ecosystems directly, fractional CMOs deliver accountable, ROI-driven marketing systems that scale with firm growth. "We are all in on day one… if we’re not delivering after month one, we risk losing the client. " — Stuart Foster Connect with Stuart Foster: Website: https://www.lawfirm-cmo.com/ LinkedIn: https://www.linkedin.com/in/hstuartfoster/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Nathan Gotch: Building SEO Success through Focus and Relevance 21:58

7 weeks ago21:58

21:58

About Nathan Gotch: Nathan Gotch is an SEO expert with over a decade of experience and a proven track record leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, widely recognized as the leading training platform for SEO agencies, and Rankability, a content optimization tool designed specifically for agencies. Nathan is also the author of The SEO Entrepreneur , and his work is frequently featured on industry-leading platforms like Semrush, Ahrefs, and Search Engine Journal. Through his training programs, Nathan has helped countless SEO professionals systematize and scale their efforts with real-world results. His mission is simple: help agencies grow faster and smarter with specialized, repeatable SEO systems. In this episode, Ted and Nathan Gotch discuss: The importance of niching down in digital marketing Challenges and solutions in running a scalable SEO agency Content marketing strategies tailored for specific industries Differences in SEO tactics across service-based niches like HVAC Key Takeaways: Specializing in a specific niche, such as HVAC, allows for a deeply aligned strategy across marketing, sales, and fulfillment, leading to more predictable results and smoother operations. Many SEO agencies initially grow by taking any client they can, but long-term growth and sustainability require defining a clear ideal client profile and aligning all efforts toward it. Achieving visibility in the HVAC space means understanding and dominating multiple SERP layers like local service ads, the local pack, paid search, and organic listings simultaneously. The most effective strategy to generate reviews is by incentivizing technicians to ask in person at the point of service, which creates immediate compliance and consistent review flow. "The companies that have the most reviews, they are religious about asking for reviews, and they do it in a way that I don't want to say is pressuring, but they ask right on the spot. " — Nathan Gotch Connect with Nathan Gotch: Website: https://nathangotch.com/ YouTube: https://www.youtube.com/@nathangotch LinkedIn: https://www.linkedin.com/in/nathangotch/ Twitter: https://x.com/nathangotch Facebook: https://www.facebook.com/nathangotch Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Ian Mason: What Makes or Breaks Law Firm Lead Conversion 17:43

8 weeks ago17:43

17:43

About Ian Mason: Ian Mason is a seasoned digital marketing strategist with over 12 years of experience helping law firms and service-based businesses grow through targeted SEO, Local Services Ads, and high-converting paid media campaigns. Known for transforming Google Business Profile visibility from 2% to 95% and driving over 2,000-position gains in search rankings, Ian delivers measurable, revenue-focused results. His work spans national and local firms across practice areas, blending technical expertise with client-first strategy to turn marketing spend into consistent lead flow. Ian has held senior roles at Glimmer Marketing, ZillaMetrics, and Law Firm Marketing Pros, and continues to build scalable strategies rooted in data, intent, and trust. In this episode, Ted and Ian Mason discuss: How law firms can improve their digital marketing presence The role of the intake process optimization in converting leads Strategies for effective use of Google Business Profiles and Local Services Ads Importance of targeted SEO and social media for client acquisition Key Takeaways: A fully optimized Google Business Profile with accurate categories, updated photos, and consistent contact information is foundational to performing well in Local Services Ads and outranking competitors. A surprising number of law firms lose high-quality leads due to underperforming intake teams that mishandle calls, fail to express empathy, or leave prospects on long holds without follow-up. Creating content that targets very specific search intents, such as people seeking divorce from a narcissistic partner, can outperform general legal SEO strategies and drive highly qualified traffic. A steady stream of client reviews, especially captured at moments of satisfaction, plays a critical role in boosting both visibility and credibility in search results and lead generation platforms. "You have to have reviews, and you have to have a lot of them, and it doesn't necessarily matter if you have, you know, a 4.5 star rating—that's okay—but you have to have more reviews than your competitors. " — Ian Mason Connect with Ian Mason: Website: https://ianmason.net/ LinkedIn: https://www.linkedin.com/in/ianbmason/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Brooke Lively: The Real Reason Most Law Firms Fail to Grow and What to Do About It 18:37

9 weeks ago18:37

18:37

About Brooke Lively: Brooke Lively is a CFO, speaker, and profitability strategist who helps fast-growing service-based businesses gain clarity and control over their financial future. She is the founder of Cathedral Capital, a team of outsourced CFOs and profitability experts who specialize in turning complex financials into actionable strategies for sustainable, predictable growth. With an MBA in Investments and Corporate Finance and a track record of helping clients achieve dramatic revenue and profit increases, Brooke brings sharp insight, candor, and a touch of humor to everything she does. She is also the author of the 6 Key Numbers book series and a sought-after keynote speaker on financial strategy and growth. In this episode, Ted and Brooke Lively discuss: Navigating business growth through financial strategy Addressing the root causes of cash flow problems The human challenges of delegation and leadership Building a scalable business infrastructure Key Takeaways: Law firms can transcend their current limitations by shifting from a solo-operator mindset to a strategic approach that embraces data-driven leadership, interdisciplinary team building, and systematic delegation of critical business functions. Transforming a law firm's profitability requires moving beyond intuitive decision-making to a comprehensive financial analysis that meticulously tracks performance metrics, reveals conversion rate inefficiencies, and provides actionable insights across marketing, billing, and client acquisition channels. Resolving persistent productivity and billing challenges demands a holistic examination of organizational structures, recognizing that performance issues stem not from individual shortcomings but from misaligned compensation models, inadequate training protocols, and deeply ingrained cultural dynamics. Sustainable law firm growth hinges on a disciplined, data-driven approach to marketing investment, where leaders consistently evaluate campaign performance, ruthlessly eliminate underperforming initiatives, and strategically reallocate resources to maximize return on marketing expenditures. "Every law firm is different. They are all unique snowflakes. No two are alike, and what we are really good at is meeting our clients where they are and understanding their individual pain points. " — Brooke Lively Connect with Brooke Lively: Website: https://cathcap.com/ & https://brookelively.com/ Books: https://brookelively.com/books/ LinkedIn: https://www.linkedin.com/in/brookelively/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Richart Ruddie: Every Business Is Now at Risk of a Data Privacy Lawsuit 20:44

10 weeks ago20:44

20:44

About Richart Ruddie: Richart Ruddie is a serial founder and entrepreneur. After selling the largest online reputation management and branding agency, he started Captain Compliance, a leading data privacy and compliance software suite of tools. In this episode, Ted and Richart Ruddie discuss: Navigating increasing regulations around online data privacy and compliance Understanding legal vulnerabilities tied to digital marketing technologies Adopting proactive measures to reduce exposure to data-related lawsuits Leveraging software to automate and adapt privacy management across jurisdictions Key Takeaways: Businesses can unknowingly violate old or obscure laws like the Video Privacy Protection Act simply by embedding videos on their website that collect user data without fully disclosing or obtaining consent, making them vulnerable to lawsuits from opportunistic law firms. Major companies like Honda have faced regulatory penalties not because they lacked consent software, but because their tools were incorrectly configured, proving that technical implementation details can be just as legally significant as having compliance systems in place. In states like Washington, strict laws such as the My Health My Data Act require user consent to expire after 364 days, which means businesses must actively re-secure user permissions annually or risk breaching data retention regulations. By developing tools like adaptive privacy notices, dynamic cookie banners, and fully automated data subject access request portals, Captain Compliance helps businesses stay continuously compliant across different jurisdictions without requiring constant legal oversight or manual updates. "Even if the client is checking the box saying, I have the software, they have to make sure that it’s configured right if they want to avoid fines and litigation. " — Richart Ruddie Connect with Richart Ruddie: Website: https://captaincompliance.com LinkedIn: https://www.linkedin.com/in/richartruddie/ & https://www.linkedin.com/company/captain-compliance/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Sasha Berson: Why the Best Lawyers Don't Win—The Best Marketers Do 20:28

11 weeks ago20:28

20:28

About Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies. In this episode, Ted and Sasha Berson discuss: Marketing strategies for law firms in competitive markets Evolving search behaviors and the impact of generative AI ROI expectations from legal marketing investments Geographic and economic factors in legal business growth Key Takeaways: Law firms that commit to expert-led SEO strategies—especially in moderately competitive markets—can potentially achieve exceptionally high ROI within the first year, with long-term growth accelerating as their digital presence strengthens. To appear in answers from platforms like ChatGPT and Google's Gemini, law firms must first rank highly on Google and reputable legal directories, as generative AI tools primarily source their responses from existing search and directory listings. Directory placements such as Super Lawyers and Avvo are essential, not only because they drive traffic directly but also because they influence both traditional SEO visibility and how AI engines determine top legal results. Legal professionals practicing in less saturated, smaller markets can often achieve ROI that varies dramatically by market complexity, with some markets offering substantially higher returns compared to crowded metropolitan areas, presenting a compelling strategic incentive for location-based firm growth. "Most cases, not all cases, but most cases, do not go to the best lawyers. They go to the best marketers. " — Sasha Berson Connect with Sasha Berson: Website: https://growlawfirm.com/ Show: GLF Podcast: https://podcasts.apple.com/us/podcast/glf-podcast/id1653795167 YouTube: https://www.youtube.com/@growlawfirm LinkedIn: https://www.linkedin.com/in/aleksanderberson/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Ray Lakhani: How Authentic Content Converts in Law Marketing 25:37

12 weeks ago25:37

25:37

About Ray Lakhani: Ray Lakhani is the co-founder and CEO of Lawthentic Media, a specialized social media agency focused on helping law firms and attorneys create a strong online presence. After starting his entrepreneurial journey in 2020 with a different company, Ray shifted his focus to the legal industry in 2022, realizing the potential for targeted, high-quality content in this niche. Lawthentic Media merges creative storytelling with strategic social media management, providing attorneys with the tools they need to grow their brands, attract clients, and engage with their communities. In this episode, Ted and Ray Lakhani discuss: Building authentic content strategies for law firms through storytelling and personality Capturing and editing high-volume video content for long-term campaign use Leveraging location-based social media ads and platform trends to increase visibility Reacting to timely news events as a tool for organic client acquisition Key Takeaways: Lawthentic Media’s 12-month campaigns involve an intensive three-month ramp-up phase, followed by recurring film sessions where up to 75 customized, on-brand videos are created in a single day using mood boards, scripts, and detailed itineraries. Law firms are seeing massive engagement by mixing polished content with casual, self-recorded TikTok videos, often filmed with iPhones on the fly, because modern audiences crave raw, relatable moments over overly-produced visuals. Allocating around 30% of a legal marketing budget specifically to content promotion ensures that even great content actually gets seen, turning a strong visual brand into local influence and, ultimately, new leads. Staying plugged into local news through tools like NewsBreak allows firms to instantly react with timely, branded posts, like one Facebook video that yielded 12K views, six case signups, and local TV coverage in under 48 hours. "When we work with our clientele, we don't actually use teleprompters... We don't like using them. We don't come in and make TV commercials; we make social media content. We come in with prompts and ideas, and what we do is allow the client to express themselves. " — Ray Lakhani Connect with Ray Lakhani: Website: http://lawthenticmedia.com/ Instagram: https://www.instagram.com/lawthenticmedia/ & https://www.instagram.com/raymakesmedia/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Bill Rice: A Deep Dive into Industry-Specific Marketing Strategies 20:59

13 weeks ago20:59

20:59

About Bill Rice: Bill Rice is a seasoned entrepreneur and marketing expert with over 20 years of experience in lead generation, digital marketing, and business growth. His journey began in counterespionage as an Air Force Officer before transitioning into the business world, where he has successfully built and sold multiple companies. As the founder of Kaleidico and Bill Rice Strategy Group, he specializes in helping fintech companies develop effective lead generation strategies and optimize their sales operations. His expertise spans from the early days of digital marketing (pre-Google and Facebook) to modern AI-driven marketing solutions. In this episode, Ted and Bill Rice discuss: Digital lead generation strategies across industries Entrepreneurial journey in marketing and technology Specialized marketing services for niche professional markets Website and digital asset development for professional services Key Takeaways: Successful digital lead generation requires a well-researched approach that deeply understands consumer behavior, pain points, and decision-making within specific verticals like mortgage lending, legal services, and senior living. An effective marketing strategy relies on a fully integrated, multi-channel approach—blending PPC, SEO, content, email, and targeted social media to create a cohesive lead generation and engagement ecosystem. In today’s fast-changing business landscape, marketing agencies must craft agile, adaptive strategies capable of quickly pivoting in response to market shifts, technological disruptions, and evolving consumer expectations. The future of digital marketing lies in developing conversion-optimized platforms that not only drive high-quality leads but also give clients full ownership, transparency, and the flexibility to scale their digital infrastructure as their businesses grow. "They never like to hear me say this—but essentially, attorneys are salespeople. They do a lot of networking... a lot of connecting with folks. In the course of doing that, people search for their names. So LSAs are really effective for getting the people they've talked to... or networked with... or getting referrals. " — Bill Rice Connect with Bill Rice: Website: https://billricestrategy.com/ & https://kaleidico.com YouTube: https://www.youtube.com/channel/UCybXcF5WUxxwjhefKItztsA LinkedIn: https://www.linkedin.com/in/billrice/ Twitter: https://x.com/billrice Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Andrew Stickel: Building Holistic Business Success Through Innovative Strategies 24:33

14 weeks ago24:33

24:33

About Andrew Stickel: Andrew Stickel is a marketing strategist, author, and the Owner and Chief Marketing Officer of SMB Team and Co-Founder of Social Firestarter, LLC, specializing in helping lawyers grow their firms through innovative digital marketing strategies. With over a decade of experience, he has worked with hundreds of law firms, generating thousands of leads and millions in revenue. He is also the co-host of The Law Firm Growth Acceleration Podcast alongside Bill Hauser, where they share expert strategies to help lawyers build highly profitable, self-sustaining practices. A firm believer in radical responsibility, Andrew teaches lawyers how to stand out using psychology-driven marketing, social media strategies, and branding techniques beyond traditional methods. In this episode, Ted and Andrew Stickel discuss: How unexpected career shifts can lead to success Understanding and articulating client problems How taking full ownership leads to better results The role of psychology in marketing Key Takeaways: Articulating a client's problem better than they can themselves instantly builds trust, positioning you as the expert who truly understands their challenges and needs. Taking full responsibility for client outcomes shifts your business approach from blaming external factors to proactively improving your systems, messaging, and overall service delivery. Creating engaging content works best when it resonates emotionally with the audience, making them feel understood rather than feeling like they are being sold to. Business growth happens naturally when you stop focusing on surface-level issues, dig deeper into the real problems holding you back, and implement strategic solutions that address the root cause. "Marketing is reacting. Business, in general, is reacting, right? Because if you're just guessing at things, you're going to get stuff wrong all the time. " — Andrew Stickel Connect with Andrew Stickel: Website: https://www.andrewstickel.com/ & https://smbteam.com/ Email: andy@smbteam.com YouTube: https://www.youtube.com/@AndrewStickel Linktree: https://linktr.ee/andrewstickel LinkedIn: https://www.linkedin.com/in/andrewstickel/ Facebook: https://www.facebook.com/groups/marketingforlawyers TikTok: https://tiktok.com/@andrew.stickel Instagram: https://instagram.com/andrew.stickel The Law Firm Growth Acceleration Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-growth-acceleration-podcast/id1777074804 Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

Traffic to Leads

1
Jon Sneider: Hacking Advertising and the Future of Smarter Marketing 18:20

15 weeks ago18:20